Quảng Cáo Song Hành

Mô tả Công việc

Accountabilities

• Optimization Strategy for Greeting Cards: Execute the online optimization strategy to drive engagement and conversion, focusing on the diverse appeal and variety of Lovepop greeting cards.
• Seasonal Content Planning: Implement the content strategy to highlight seasonal themes, special occasions, and celebrations unique to Lovepop, ensuring messaging is both compelling and brand-aligned.

Cross-Functional Collaboration:

• Partner with Merchandising, Site Operations, Copy, and Creative Services teams to ensure timely product launches, with a focus on key gifting seasons (e.g., holidays, birthdays, anniversaries).
• Collaborate with the Merchandising team to identify opportunities to increase engagement and conversions through curated collections and occasion-focused themes.

Category Page Optimization:

• Refine sort orders, filters, and navigation on category pages to streamline the customer journey and maximize conversion.
• Coordinate with Brand Marketing, CRM, and Media teams to align merchandising strategies with broader brand initiatives.
• Promotion and Site Operations Support: Support the implementation of promotional messaging, particularly during high-traffic periods and product launches, to keep customers informed of current offers and featured collections.
• Performance Reporting and Analysis: Conduct regular performance reviews of greeting card categories to identify trends and improvement areas.
• Customer Support Liaison: Collaborate with customer service to address product inquiries and quickly resolve issues, ensuring high levels of customer satisfaction.
• Customer Engagement Insights: Track product engagement, customer feedback, and return data for insights into customer preferences, using this data to refine product and merchandising strategies.

Yêu Cầu Công Việc

• Minimum of 2+ years of experience in site merchandising or DTC Ecommerce. Merchandising, buying, and planning experience is a plus.
• Expertise in web analytic tools: Google Analytics. Experience with Edited, Quantum Metrics (heatmapping) and SFCC reporting are a plus.
• Tech fluidity: Salesforce Commerce Cloud (or similar CMS), PIM management, B2B software adoption.
• Advanced Intermediate+ Excel skills are critical: Lookups, Pivots, Index Match, etc. Functional in other Microsoft applications (Power BI, Power Point, Word, SharePoint) and PM software (Asana, Confluence, Jira, Monday, etc.).
• Excellent communication and presentation skills.
• Ability to multi-task and shift priorities while independently managing timelines.
• Bachelor’s degree from accredited four-year college or university.
• Fluent communication in English