Quảng Cáo Song Hành

Mô tả Công việc

Position Overview:
The E-commerce Store Operations Consultant will be responsible for overseeing the client’s product portfolio, including pricing, promotions, discounts, and other seller-related activities across e-commerce platforms. This role requires close collaboration with the client’s e-commerce sales teams, brand/marketing departments, and other key stakeholders to ensure smooth and efficient execution of pricing and promotional strategies. Additionally, the consultant will manage product catalogs, content (e.g., images, A+ content), and monitor the performance of these assets on various platforms. The role also involves creating and managing promotional campaigns and digital assets such as banners to enhance the client’s e-commerce business performance.

Key Responsibilities:

• Implement and manage the client’s e-commerce pricing, promotions, and discount strategies on an ongoing basis.
• Collaborate with clients and key stakeholders to create and execute periodic plans (monthly, quarterly, or semi-annual) for pricing, promotions, and seller campaigns.
• Conduct competitive analysis and identify best practices that can be applied to drive sales growth for the client.
• Define and track KPIs to measure the effectiveness of pricing and promotional strategies, working with the analytics team to review and adjust actions based on performance data.
• Manage and implement product and promotional content using client assets.
• Adapt and translate content to meet the needs of local markets.
• Analyze content performance reports and provide actionable insights to optimize site and app content.
• Coordinate with local teams to prioritize and implement promotional content.
• Proactively assess campaign results, content, and customer service reports to integrate findings into future plans.
• Address customer service queries and product-related inquiries (e.g., ingredients, expiration dates) while working closely with brands and external partners.

Yêu Cầu Công Việc

Required Qualifications:

• Strong communication skills and the ability to engage directly with clients, managing expectations effectively.
• Excellent content analysis skills with a focus on optimizing digital content.
• Hands-on experience with content management systems and e-commerce platforms.
• A good understanding of e-commerce platform operations and content uploading processes.
• A Bachelor’s degree in Business Management, Marketing, or a relevant quantitative/technical field.
• At least 3 years of experience in digital commerce, e-commerce, or marketing, focusing on pricing and promotions for consumer-facing businesses.
• Familiarity with managing CPA ads (e.g., Facebook, Google) and experience using analytics tools.
• Advanced proficiency in MS Excel or similar data analysis tools, with strong numerical and analytical skills.
• Knowledge of Google Analytics and e-commerce platform performance tracking (Lazada, Shopee, Tokopedia, Amazon).
• Confidence in client-facing roles with the ability to handle discussions and manage relationships.
• High organizational skills, detail-oriented, and results-driven.
• Experience or familiarity with Consumer Goods, Consumer Durables, or related industries is a plus.
• Awareness of current trends in digital commerce and marketing.
• A proactive mindset with a strong desire to learn and develop skills based on client and team needs.

Preferred Qualifications:

• Prior experience with e-commerce platforms like Lazada, Shopee, Tokopedia, Amazon, etc.
• Background in managing channel sales (either online or offline) with a solid understanding of digital commerce strategies.
• This role presents a great opportunity for individuals seeking to enhance their expertise in e-commerce and digital commerce, with direct impact on driving sales and optimizing content strategies.