PITO

Key Responsibilities:
1. Email Marketing Setup and Management
Outsource Writing: Hire and manage a freelancer to create email templates for different stages of the customer journey (welcome emails, newsletters, promotional emails).
Email List Building: Develop and segment email lists based on customer personas.
Campaign Execution: Set up and execute targeted email marketing campaigns using tools like Mailchimp or HubSpot.
Performance Tracking: Monitor and analyze email campaign performance to optimize engagement and conversion rates.
2. Paid Advertising Strategy and Execution
Campaign Setup: Develop and launch Google Ads and social media ad campaigns targeting specific keywords and demographics.
Creative Development: Create compelling ad creatives and landing pages optimized for conversions.
Retargeting: Implement retargeting strategies to re-engage visitors who have shown interest but haven't converted.
Budget Management: Allocate and manage the advertising budget effectively to maximize ROI.
3. Marketing Dashboard and Event Tracking
Tool Selection: Choose and implement marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau) to track performance metrics.
Dashboard Setup: Configure a marketing dashboard to display key metrics such as CAC, LTV, churn rate, MRR, and DAU.
Event Tracking: Identify key user actions to track and implement event tracking using tools like Google Analytics, Mixpanel, or Segment.
Data Integration: Ensure seamless integration of data from all marketing channels into the dashboard.
4. Content and Social Media Management
Content Calendar: Develop a content calendar outlining blog posts, articles, whitepapers, and videos.
SEO Optimization: Optimize content for SEO to increase organic reach.
Social Media Strategy: Set up social media profiles and develop a content calendar for regular posting and engagement.
Community Building: Engage with followers, respond to comments, and build a vibrant community on social media platforms.
5. Partnership Development and Customer Acquisition
Identify Partners: Identify potential corporate partners and strategic alliances (e.g., event planners, office supply companies).
Outreach and Collaboration: Reach out to potential partners to explore collaboration opportunities and develop referral programs.
Onboarding Process: Streamline the customer onboarding process to ensure a smooth experience for new users.
Feedback Loops: Set up mechanisms to gather customer feedback and use insights to improve offerings.3-4 years of experience in marketing, with a focus on digital marketing and growth strategies.
Proven experience in setting up and managing email marketing and paid advertising campaigns.
Strong analytical skills and experience with marketing analytics tools.
Excellent project management and organizational skills.
Ability to work independently and as part of a team in a fast-paced startup environment.
Strong communication and interpersonal skills.Working hours: Monday - Friday (8:30 a.m. - 6:00 p.m.);
Social insurance according to regulations;
Celebrate birthdays for employees, gifts for important personal occasions;
Weekly/monthly internal activities;
Young and flexible environment, no check in/out;
Are provided with uniforms and necessary equipment to improve working efficiency;
Be trained and developed in a dynamic environment, with regular training, coaching, knowledge and skill sharing programs;
Parking allowance;
Working at: 112 Dien Bien Phu, Da Kao, District 1, Ho Chi Minh City.