Golden Gate

Hà Nội

500 - 1.000 nhân viên

http://ggg.com.vn

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Việc làm Golden Gate

Cập nhật 05/12/2024 23:22

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Tìm thấy 2 việc làm đang tuyển dụng

Skin Cleansing & Deodorant DCom Content & Other-Say Lead

Golden Gate

57 việc làm 1 lượt xem

Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 04/12/2024

Hạn nộp hồ sơ: 03/01/2025

Hình thức: FULL_TIME

Kinh nghiệm: 2 - 3 năm

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Quản lý thương hiệu

Ngành

Manufacturing Food and Beverage Manufacturing Food and Beverage Services

Job Position: Skin Cleansing & Deodorant DCom Content & Other-Say Lead

Report to: Skin Cleansing & Deodorant Vietnam Category Lead

WL: 1M | Location: Vietnam

*** Internal candidate identified through succession planning ***

DCom channels (Pureplay, SCom and Omni) currently contribute to 15% Skin Cleansing Turnover and 28% Deodorant Turnover with an incredible accelerated growth rate. The constantly- changing shopping and browsing behavior of these channels calls for a dedicated personnel to create, update and engage our online shoppers with attractive and conversable product superiority contents. With 6 brands and 6 different formats, this scope would offer a massive learning experience in portfolio understanding and content creation.

Furthermore, rising along with DCom channel sales, Other-Say/ Influencer has also been on the rise with thousands of new content creators stepping into the scene every month. Unilever brands have been stepping up to be Social 1st and Digital-led in its marketing approach. With lots of focus in the realm, this scope is also created to ask for a strategic thinker in establishing Influencer/ Other-Say frameworks as a total approach for SCL & Deo. The position also calls for Main/ Repeated Influencer Relationships management.

Main Purpose Of The Job

DCom Content Lead – Lead the development and deployment of DCom Online Assets for all brands belong to Skin Cleansing and Deodorant categories. Ensure brand consistency and content-that-convert quality across.
Other-Say Lead - Lead influencer marketing strategy, and agency management. Cultivate and manage critical 1:1 endorsement relationship with key influencers.

Main Accountabilities

DCOM CONTENT LEAD

Develop and execute DCom Content & Assets aligned with our SCL & Deo brands overall marketing objectives, target audience, and commercial deals.
Manage the asset creation briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team, CDB and CSP team to ensure content is fit for channel
Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize and improve on further DCom content/ asset.

Other-say Lead

Develop and execute a comprehensive influencer marketing strategy aligned with our SCL & Deo brands overall marketing objectives, target audience, and budget.
Conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.
Be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.
Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.
Understand and can engage in paid and earned community building.
Cultivate strong, long-term relationships with key influencers.
Manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - with a keen sense of what works in the space and how to be authentic, and how to collaborate with brand team to ensure content is fit for channel
Understanding of paid media models and how to drive engaged reach at scale.
Collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.
Track campaign performance metrics, analyse data to measure ROI, and generate actionable insights to optimize future influencer collaborations.

Direct Report

Other tasks assigned by line manager

None

Relevant Experience

2-3 years brand management experience in an FMCG environment.

Experience in dealing, managing influencers relationships.
Strong exposure to Social & Digital Marketing space.
Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry. This experience should include a strong understanding of influencer ecosystems, commercial models, and relationship management.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Khu vực

Hà Nội - Việc làm tại Hà Nội

Báo cáo

Golden Gate Xem trang công ty

Quy mô:

500 - 1.000 nhân viên

Địa điểm:

Tầng 6, Tòa nhà Toyota, 315 Trường Chinh - Quận Thanh Xuân - TP. Hà Nội

Bắt đầu hoạt động kinh doanh dịch vụ ẩm thực từ 2005, hiện tại chúng tôi đã có gần 17.000 đối tác làm việc tại khoảng 400 nhà hàng thuộc 22 mô hình tiên phong về dịch vụ ăn uống tại Việt Nam.

- Kichi Kichi: Lẩu băng chuyền

- Ashima : Lẩu nấm thiên nhiên

- Vuvuzela: CLB bia tươi

- Sumo BBQ: Lẩu nướng Nhật Bản

- Isushi: Buffet Nhật Bản

- Gogi House: Nhà hàng Hàn Quốc

- Daruma : Quán ăn nhanh Nhật Bản

- City Beer Station: Trạm bia thành phố

- Hutong: Thiên đường lẩu Hong Kong

- Cowboy Jack's : Nhà hàng Mỹ

- Kintaro Udon: Quán mỳ Nhật Bản

- K - Pub: Vườn nướng Hàn Quốc

- Phố ngon 37 : Món ăn đường phố

- Ba con cừu: Lẩu cừu Mông Cổ

- I Cook : Món ngon tại nhà

...

Để đáp ứng tốc độ phát triển nhanh chóng của công ty, Golden Gate chào đón những nhân viên năng động, tài năng, ham học hỏi, nhiều hoài bão và mong muốn thể hiện tài năng gia nhập đội ngũ của chúng tôi.

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