Công Nghệ Skybull Việt Nam

As a UA Marketing Executive, you will be responsible for executing and optimizing user acquisition strategies to drive growth for our mobile games. Your role involves managing performance marketing campaigns across various channels, analyzing data, and continuously improving acquisition funnels to ensure scalable and cost-effective user growth.

Key Tasks:

• Plan and manage paid UA campaigns on platforms such as Facebook, Google, Unity Ads, and other ad networks;
• Monitor, analyze, and report performance metrics such as CPI, ROAS, retention, and LTV; propose optimization actions based on insights;
• Collaborate with the creative team to produce high-performing ad creatives; conduct A/B testing to improve campaign effectiveness;
• Work closely with product teams to understand game performance and align UA strategies with business goals.