Cảnh Phong

1. PLANNING & BUDGET:

• Propose and advise marketing strategies for the Company and plan marketing activities and budgets in each period to suit business strategies, based on analysis data of market intelligence, customers.
• Develop, deploy & control the Department's budget according to the approved budget to optimize operating costs.

2. BUILD TEAM

3. PERFORMANCE MARKETING

• Plan & deploy publications to serve communication work, Online advertising to ensure budget optimization: Videos, Articles, Products... on Online channels (Website, Yotube, Tiktok , Facebook...)
• Market research & market visit to review and evaluate trade campaigns, competitor’s actions and industry data reports (both internal & external) to propose action plans (Sales / Marketing / Trade) for each channel / region.
• Plan and be responsible for advertising programs, implementing marketing publications at points of sales: exterior decoration, banners, standees, promotional gifts...
• Putting in place, monitoring and improving processes to link all Marketing activities with the activities of the Sales team.

4. BRANDING

• Develop BOO brand development strategy
• Periodically carry out market research programs, customer surveys, competitor assessments, determine customer requirements to adjust plans and satisfy customers;
• Organize communication activities (Advertising & PR) of the brand. Integrate other relevant departments of the department to display performance in a timely manner. Control and evaluate the activities of developed campaigns and manage the budgets of Programs.
• Evaluate and measure marketing, communication, and brand health effectiveness;