Mô tả công việc
- Formulate and implement media buying strategies across Google, Meta platforms (Facebook, Instagram), TikTok, and Amazon PPC to fuel business growth and optimize performance.
- Perform daily analyses and optimizations of campaigns to maximize ROI.
- Conduct A/B tests and other experimental approaches to determine the most effective ad creatives, targeting methods, and bidding strategies.
- Work in tandem with creative teams to produce ad content that captivates and converts.
- Stay abreast of industry trends and breakthrough opportunities for new testing channels, audiences, and tactics.
- Manage relationships with media vendors, negotiating terms and pricing to improve campaign outcomes.
- Deliver regular reports and insights to stakeholders, offering recommendations for campaign enhancements.
- Collaborate with various teams to ensure media buying efforts are cohesive with broader marketing objectives.
- Keep updated on platform algorithm changes and advertising policy updates, adjusting strategies as needed.
Yêu cầu công việc
- Demonstrated expertise in media buying across Google, Meta platforms, TikTok, and Amazon PPC, with a comprehensive understanding of the intricacies and best practices of each.
- Strong analytical prowess, adept at data analysis and reporting.
- Proficiency in campaign optimization and A/B testing.
- In-depth knowledge of ad targeting and bidding strategies.
- Capable of managing numerous campaigns and priorities, adhering to strict deadlines.
- Exceptional communication skills in English and Vietnamese.
- Experience in negotiation and managing vendor relationships.
- Acquainted with ad creative processes and collaborative work with creative teams.
- Insight into overall marketing strategies and the role of media buying within them.
Quyền lợi được hưởng
- Attractive salary
- Best hardware
- Generous commission based on performance