Masthead

JOB PURPOSE
The primary role of the Digital Marketing Manager is to provide information and insights to facilitate the planning and placement of all clients’ media needs. The successful Media Planner provides a high level of service to assigned accounts by creating insightful, data-driven media plans within budget, working collaboratively with assigned client(s) and internal stakeholder(s), and stewarding approved media plans through to completion.

KEY RESPONSIBILITIES
● Plan and implement the design, development and delivery of approved projects / programs, ensuring the project is completed on schedule, guiding compliance with the process and regulations during project implementation.
● Build a proposal to send to customers, directly go to meetings, pitch with customers to bid for projects.
● Manage, plan, deploy and optimize daily Media plan for campaigns: CPI, CPA, CPO, CPS on Ad Network and other channels
● Make media plan and master plan for the Marketing Campaign
● Monitor, analyze, evaluate, give improvement suggestions for each campaign / each stage in the campaign when implementing
● Identify the best form of advertising for the company's campaign.
● Optimizing advertising campaigns based on the elements of the target customer
● Respond quickly to problems to promptly respond to customer requests
● Develop strategic implementation plan and analyze business proposals for Masthead Digital
● Understand and shape strategy and mission for Masthead Digital
● Monitor and analyze industry trends and market changes