Siêu thị Aeon Citimart

Mô tả Công việc

1. Public Communications (40%): to strengthen AEON Brand in the perception of multi-stakeholders by planning and implementing effective communications projects/ campaigns:
Role: This position, playing as a storyteller, who bridge the company's stakeholders and AEON by the audiences' insight-driven story. Thus helping to build a long-lasting and trustworthy :
- Planning and implementing communications activities which are PR retainer, PR retaining, Communications campaigns;
- Organising and conducting communications focused events which are press conference, opening, launching, etc.
- Develoing and writing communications content such as news release, articles, corporate profile, corporate brochure, video script, presentation, official letters, media interview, etc.
2. Media Relations (30%): to build and maintain the AEON good relationship with the journalists to generate the positive and earned media for AEON Brand
2.1 Media Engagement:
- Developing and sustaining the network and relationships with journalists, particular with economy and market sections
- Organising and implementing regular and ad-hoc media engagement activities
2.2 Media Appreciation
2.3 Media Interview & Partnership: Being a primary contact to receive and handle media enquiries/ media issues"
3. Crisis Management: to minimize negative impact to brand image and reputation through managing & handling media crisis
- Daily Media Moniroting and Social Media Listening for potential crisis alert
- Being responsible to work with the related departments for related tasks which are assigned by direct supervisor in media crisis handling"
4. Brand Identity Management & Reporting
- Brand Identity Management: Supervising and consulting on any use of AEON Trademark/Tradename, Brand Guideline
- Reporting tasks: being accountable for AEON Brand Performance reports, which are:
[a] Mass Media report: Quarterly & Year-end
[b] Social Media Report: Twice a year
[c] Brand Health Check: every 3 years"