Siêu thị Aeon Citimart

Mô tả Công việc

/ Develop and implement comprehensive online advertising strategies aligned with overall marketing objectives.

2/ Manage and optimize campaigns across various platforms (e.g., Google Ads, Facebook Ads, Tiktok Ads, etc.).

3/ Conduct thorough audience research and targeting to ensure effective ad delivery.

4/ Monitor campaign performance, analyze key metrics, and generate reports to track progress and identify areas for improvement.

5/ Stay up-to-date with the latest trends and best practices in online advertising.

• Campaign Execution:
  - Develop ideas and execute online advertising campaigns across various platforms (Google Ads, Facebook Ads, Tiktok Ads, etc.)
  - Conduct target audience research and define campaign objectives.
  - Set up campaign parameters, including budget allocation, bidding strategies, and scheduling.
  - Tracking performance, update status and quick report.
• Creative Development & Optimization:
  - Collaborate with the content and design team to create engaging ad copies and visuals.
  - A/B test different ad creatives to optimize for performance.
  - Ensure ad creatives adhere to brand guidelines and industry best practices.
• Campaign Monitoring & Reporting:
  - Track key performance indicators (KPIs) such as CIR, clicks, conversions,...
  - Analyze campaign data to identify trends, opportunities, and areas for improvement.
  - Generate regular reports to communicate campaign performance to stakeholders.
  - Communicate effectively with internal and external stakeholders to ensure campaign success.
  - Report some SEO metrics.
• Other duties:
  - Other tasks assigned by EC Manager.

Yêu Cầu Công Việc

• Proven track record of success in managing and executing online advertising campaigns.
• Having practical experience in digital marketing, particularly in ecommerce.
• Experience with various online advertising platforms (e.g., Google Ads, Facebook Ads, Tiktok Ads).
• Proficiency in ad campaign management tools and analytics platforms (GA4, GTM, Data studio).
• College or University degree, preferably in Marketing, Economics or related subjects.
• Self-disciplined with ability to work independently and under pressure.
• Fluency in Vietnamese and English languages with intermediate level (both written and verbal).