Công Ty TNHH Owe Operation

Marketing

1. Develop Brand Awareness to reach vulnerable populations

• Implement online strategy to push brand awareness:
  • Recommend a targeted communication Digital to boost awareness to vulnerable people.
  • Implement Social Media strategy and plan on FB and Zalo, develop engaging contents to target vulnerable audiences (FB groups, etc...).
• Implement off-line strategy:
  • Define clear vulnerable populations to target through key partnerships.
  • Conduct targeted offline communication with right partners to boost. awareness to vulnerable populations (waste pickers, street vendors, Grab Drivers, workers unions, etc...).

2. Implement Social projects to even more vulnerable people

• Poor List program
• HCMC Culture Department program
• Water in School program

3. Managing our different events with our BTB team

Strategy (Optional)

• Understand usage of vulnerable targets, & analyze competition and market trends spending extensive time on the field with our resellers and end-consumers to understand their profiles, daily lives, pain points and aspirations.
• Contribute to build a relevant strategy to grow business and impact and participate to the construction of the Sales and Marketing plan with the Managing Team for 2025-2026.
• Monitor our actions (implement and follow relevant ROI and KPIs)