TVCP 3.8 ★

Establish the long-term brand strategy and develop an annual marketing calendar that supports the brand across channels, strong in digital & brand building
Responsible in planning, executing the marketing implementing such as advertising/media/PR/..., monitor and control advertising, promotion budgets to ensure the budget utilised effectively. Monthly and annually report and update about actual spending and planning to finance department.
Manage the team members to achieve excellent performance while also liaising with and managing agencies to effectively enhance marketing performance in terms of awareness and sales growth in every campaign and on a yearly basis
Coordinate with other teams, such as the merchandising team, operation team, online team, etc on monthly planning, sales targets, channel activities, promotions, and more.
Analyse competitive activities and customer-centric behaviour in response to market changes, and ly react to counter competitive challenges
Coordinate and well negotiate with landlord/partners to pursue for the media and activity location to meet marketing objective and highly accomplish outcome to campaign.
Responsible for marketing internal processes with approvals for smooth functioning.Qualification:
A university degree or higher preferably in Marketing or Business Administration
Relevant Experience:
At least 5-10 years of relevant working experiences in Retail / Fashion / Cosmetics marketing preferably
Good track record and solid experience in building successful brands
Skills and Personal Attributes:
Positive, result-oriented and will power to strike for excellence
Passionate and strong ownership
Analytical and with strong strategic thinking, problem solving
Well-presented with good inter-personal and communication skill
Fluent in both spoken and written English and VietnameseLaptop
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