TVCP 3.8 ★

To develop and implement marketing & communications strategy, plan and activities to achieve company business target.

Job Duties/Responsibilities:

• To build and execute annual marketing plan & brand identity and positioning.
• To identify and analyze market intelligence, market trends, import/export data, financial data and statistical information, transport projects, customer and competitor behavior and generate reports using databased analytics tools to improve business performance.
• To execute marketing and launching new products/products/techniques/technologies by effective marketing communication programs.
• To organize conferences, seminars, workshops, and company/product exhibitions.
• To contribute to writing copy for marketing material such as brochures, leaflets, posters, flyers and manage their production.
• To write and distribute press releases.
• To lead and coordinate with IT & Technical department to develop/update ADCo website and viral marketing channels, including photo shoots and videos.
• To develop Customer Relationship Management program to improve sales performance and customer loyalty as well as customer insights.
• To manage marketing budget to ensure the healthy growth of the sales to achieve the set target.
• To work closely with other related departments for effective operation.
• To do other tasks assigned by the Deputy Country Director.

Qualifications:

• Minimum University degree of marketing or economics. Master's degree is preferred.
• At least 8 years in marketing, of which 3 years in industrial or technical marketing with B2B.
• Strong marketing communications skills.
• Brand building & brand management.
• Business intelligence & Marketing mix.
• ATL (Above-The-Line) and BTL (Below-The-Line) advertising strategies.
• Market research skills & Numerical skills.
• Analytical, Creative & Logical thinking skills.
• Strong leadership and management skills.
• Planning and organizational skills.
• Good interpersonal, communication & presentation skills, both oral and written.
• Excellent English skills.
• High level of competence with Microsoft Office suite (in particular, advanced Microsoft Excel, PowerPoint & Power BI skills).
• Positive attitudes & behaviors. Passionate & motivated.
• Proactive and hard working under high pressure.
• Self-learning skills, frequent traveling throughout the country.
• Good health.
• No part-time work, private business, or study.