TVCP 3.8 ★

Position

Christian Dior Couture offers more than a beautiful brand to our clients; we invite them to be part of the heritage, to share our passion for luxury and to be part of the Dior family. We look for the same desire in our employees, to have enthusiasm and passion about being part of the House of Dior.

As a Client Marketing Manager, you will provide full support to the boutiques on all client development-related initiatives. You are encouraged to initiate creative & innovative strategies for client recruitment, retention and event management. You will also play a crucial role in introducing the Brand to the public and coach the Boutique staff to strive their excellence in providing a unique and timeless client experience.

Job responsibilities

► The Essential Job Duties

• Organisation and implementation of events, including but not limited to trunk shows, product launches, dinners and exhibitions inside and outside of boutiques
• Manage gifting & client treatment plan with boutiques to develop and grow VIP client base
• Design and execute domestic and overseas experiences for clients that communicate brand values and resonate strongly with their target audience
• Manage budget resources efficiently, executing projects to achieve target budget and ROI
• Participate in annual budgeting process to drive the commercial and communications direction of the brand
• Use insights on market and brand trends to position Dior’s client communications for competitive advantage
• Provide business analysis & reporting to communicate about client, project, and commercial performance as necessary
  
  

► Retain and Develop Existing Clients

• Based on company’s vision, to provide a strategic direction to build customer loyalty and develop Dior as a service centric destination of excellent that sets the benchmark for others to follow.
• Proactively interact with clients, build relationships and gain understanding at a personal level to facilitate further return visits.
• Implement new client development strategies, initiatives and activities set forth by the regional and local client development management team to do develop, understand clients and enhance their experience.
• Develop strategies and implementation plans in specifically arranging for personalized gifts and experiences for clients according to the local guidelines.
  
  

► Recruit Clients within and outside the boutique for new clients

• Develop multi-sourced clientele to ensure on-going clientele interest and participation
• Personally seek out and source new clients from social events outside boutique and introduce them to the house
• Develop and expand network of business partners such as hotels, restaurants, non-conflicting brands, etc. to drive traffic of prospects to boutique
• Implement new client development initiatives/activities to fulfil various types of customers’ request and interest
  
  

► Train and Coach the Sales Team

• Provide training, motivate and coach the selling staff to upgrade their clientele, service skills and grooming standards
• Work with the team to manage client relationships and develop account plans through coaching and the use of the Be Dior system to meet business goals
  
  

Profile

► Education & Professional Qualifications

• Tertiary education or above with major in marketing, hospitality and / or other related disciplines
  
  

► Work Experience

• Previous experience in retailing of luxury good and service-related industry
• Minimum 10 years of event management experience, experience / background in luxury fashion industry a plus
  
  

► Other Requirements

• Good communication skill
• Strong training & coaching skill
• Good at event management
• General computer literacy knowledge
• Able to work independently and also as team player
• Good sense in luxury fashion