Getz Software Ltd

We are looking for a highly effective, driven, results-oriented content strategist who is able to strategize, plan, create content that clearly articulates the values of our company to target audiences who are at different stages of the funnel.

***Key responsibilities
1) Content Strategy
- Develop solid understanding of the target audience persona and pain points
- Clearly convey the target audience’s pain points and our product’s value proposition
- Conceptualize content that attracts and engages the target audience at different stages of the funnel
- Establish brand/style guides that specify the writing style, and tone to deliver an engaging yet consistent message to the audience

2) Content Planning
- Plan, Create, Adjust, and Manage the Content Calendar to ensure timely publication across all channels
- Develop Clear Campaign Objectives, Goals, and Measurements of Success
- Documented Process and Content Workflow to keep everyone aligned

3) Content Execution
- Work with Content Creators (copywriters, designers) to create copies that accurately describe our product values and motivate target audience towards the campaign goal i.e. schedule a demo
- Work with Digital Marketing Executives to distribute content

4) Progress Measurement and Optimization Report
- Accessible metrics to track progress against objectives and ensure we stay on strategy
- Perform content audits to assess how well existing content is performing and analyze areas for improvements
- Performing content gap analysis and determining what type of content is missing and what is needed