FPT Adtrue ★ 2.6

Job Description: Game Research Analyst (Mobile Games)

Location: Hanoi (Full-time)- Only Vietnamese

1. Job Description

As a core member of our Research Team, you will serve as the studio’s “radar,” keeping PixOn ahead of the curve by identifying the latest trends, analyzing competitors, and driving innovative ideas for our puzzle and hybrid casual games.

2. Your main responsibilities include:

• Market and trend analysis: Monitor top charts, emerging trends, and new releases in key markets
• Competitor research: Benchmark and analyze gameplay, level design, meta, UA/creative, monetization, and retention strategies of top competitors
• Ideation: Collect and generate new gameplay/metagame ideas from TikTok, Discord, Reddit, and internal brainstorm sessions
• Concept/Prototype proposals: Recommend fresh concepts and prototype ideas aligned with the studio’s DNA and goals
• Creative/UA tracking: Gather and analyze top-performing ad creatives (UA), identify successful hooks, motifs, and mechanics, and provide actionable insights to the creative/video team
• Reverse engineering: Deep-dive into successful and failed games to identify strengths, weaknesses, and key lessons
• Cross-team collaboration: Support Product and Creative teams by sharing insights and recommending concrete actions (prototyping, creative direction, A/B testing, etc.)
• Reporting and documentation: Update weekly/monthly insight reports and help build the research knowledge base

3. Requirements

• Passionate and knowledgeable about mobile games (especially puzzle, hybrid casual)
• Strong independent research skills, analytical thinking, and trend-spotting ability
• Experience with research tools (AppMagic, SensorTower, Facebook Ads Library, TikTok Creative Center, AppAnnie, etc.) is a plus
• Capable of summarizing and presenting insights (slides/reports/dashboards)
• Good English reading and comprehension skills (to follow international market trends and documentation)
• Prior experience benchmarking or analyzing games is a strong advantage (a portfolio or sample analysis is highly appreciated)
• Proactive, eager to learn, experimental, adaptable, and willing to take initiative
• Familiarity with data analysis, AI/BI tools is a significant plus

4. Benefits

• Competitive salary and performance-based bonuses ( annual bonuses, rewards for winning ideas, etc.)
• Dynamic and creative work environment that encourages “fail fast, learn fast”
• Access to modern research tools
• Active involvement in developing new game products from ideation to launch
• 13th-month salary, annual leave, teambuilding, clear career path and other company benefits.