Shinhan Life Việt Nam 4.0 ★

The candidate will be in charge of digital-related scope of work in Marketing team, collaborating with team members, internal departments, and marketing agency/partner to enhance brand awareness by the company's social media networks, website enhancement, and acquire leads/customers.
Key Responsibilities:
• Collaborate with the team to manage the content and layout of the official Shinhan Life website (shinhanlifevn.com.vn/) and social media platforms (LinkedIn, Facebook, YouTube, Zalo OA, blogs, email marketing, etc.).
• Utilize Shinhan Life content across all platforms to increase brand awareness and engagement.
• Regularly update and optimize content on all owned media platforms.
Digital Marketing:
• Collaborate with marketing agencies to execute digital marketing campaigns and lead performance initiatives.
• Evaluate and track the results of each campaign to ensure alignment with KPIs and manage agency performance.
• Propose new initiatives to enhance the user experience on Shinhan Life's social media platforms.
Creative Collaboration:
• Work closely with graphic designers, the line manager, and internal departments to create visually appealing and user-friendly websites, landing pages, and applications.
• Participate in brainstorming sessions and provide creative input to improve marketing initiatives.
• Stay updated on the latest customer insights, trends, and techniques in digital marketing.
Brand Consistency:
• Thoroughly understand Shinhan Life's brand guidelines and ensure all marketing activities align with the overall brand strategy.
Teamwork and Communication:
• Collaborate with team members to organize events and activate brand campaigns.
• Maintain strong communication and collaboration skills (Vietnamese and English) with colleagues and stakeholders.
• Maintain records and documentation related to marketing activities.• Bachelor's degree in marketing, Communications, or a related field.
• Proven experience in a similar marketing role, preferably in the insurance or financial industry.
• Strong project management skills. Proactive in assigned tasks with progressive spirit.
• Excellent understanding of digital marketing channels, including content marketing, social media, email marketing, and display advertising.
• Ability to translate technical information into clear and concise language (for report).
• Excellent communication and collaboration skills (Vietnamese and English).
• Adaptability and willingness to learn and stay informed about advancements in the digital marketing industry.Chăm sóc sức khoẻ
allowances