BASF VIETNAM ★ 3.9

Area in charge: Cái Bè, Cai Lậy

KEY RESPONSIBILITIES:
Promotion management:
- Plan and manage the implementation of promotional activities in responsible area and report results of these activities;
- Plan and conduct field/farmer meeting, dealer/retailer meeting for product promotion.

Sales development:
- Forecast demand, get agreement with wholesalers and retailers on target volume, make selling plan, monitor progression of selling activities and sales volume, complete monthly report;
- Maintain business growth, ensure the availability of product for wholesaler, retailers and farmers;

Market intelligence:
- Regularly visit wholesalers, retailers, farmers and sale representative to understand market demands and trends on products, technology, services to support for business planning;
- Follow up competitor’s positioning and the performance of their existing products as well as the products which are under development phase.

Customer management (wholesaler / retailer level):
- Identify new wholesalers for distribution network expansion;
- Conduct dealer/retailer assessments;
- Provide prompt response regarding quality, technical applications and other related issues;
- Align with direct Manager and cooperate with relevant teams to solve customers’ issues.

Credit management:
- Align with credit team to make appropriate credit recommendation and follow customers to ensure timely payment.

Sale Team management:
- Organize and lead the activities of sale/promoter team at assigned geographical area;
- Guide/coach the team members related to their specific assignment e.g. products, promotion activities and selling skills.
- Ensure timely report of the team.