VSTV ★ 4.3

Responsibilities:

• Take care touch points in the upper funnel of user journey for OTT streaming service:

Take charge of ASO planning, execution, and tracking to maximize Mobile App’s visibility (optimize keywords search, app’s ranking, app’s rating, store listing page) and boost user acquisition from App Stores (Google & Apple)

Support and work closely with stake holders to track, and optimize user acquisition campaigns across multi- digital platforms such as App Store, Google Search, Social, Web, … to maximize effective outcome

• Conduct market research (OTT market landscape, competitor reviews …) and collect user feedback/ survey (user behavior, interests, satisfaction,…) for data-driven hypothesis and insights
• Coordinate & align with other functional teams (Digital Sales, Product Development, Content Marketing, Marcom,…) for consistent actions
• Prepare reports and keep close track on Marketing performance, app metrics, and market/ user research data
• Other related tasks as assigned

Required Skills:

• Experience 2 – 3 years in App/ Growth/ Digital/ Product Marketing
• Proficiency in ASO operation on the App Stores
• Experience in SEO/ SEM is an advantage
• Master App/Web Analytic and Marketing tools such as: Google Console, Apple Connect, GA4, Google Trends, …
• Researching and building questionnaire skills
• English and MS Office (Excel, PP) proficiency is a must
• Basic design skills using Adobe Illustrator/ Photoshop/ Canva for artwork adaptation is preferred
• Independence and teamwork mindset
• User-centric orientation
• Honest, proactive, and responsible in work attitude
• Have high interest in Entertainment (Sports, Films, Shows) and use OTT streaming app regularly