Chứng Khoán Yuanta Việt Nam ★ 2.5

*PR and Marketing:
· Assisting the top management in the development and implementation of promotional strategies across all marketing channels
· Overseeing all marketing activities related to advertisement and sales promotion
· Analyzing the market to identify the target audience and current market trends
· Assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
· Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
· Managing a team of Public Relations Specialists and assisting in the creation of press releases and social media posts that preserve the organization’s reputation
· Responding to media inquiries for information release
· Building impactful public relations strategies that shape the public perception of the organization
· Maintaining strong connections with media representatives

*Branding:
· Analyze the market to position the brand and identify the insight of target customers.
· Planning a positioning strategy.
· Ensure harmony between the brand personality and the company's vision, mission, goals and strategies.
· Come up with ideas for the brand communication campaigns.
· Anticipate risks to take timely measures.
· Monitor and report the campaign effectiveness.

*Digital Marketing:
· Develop and execute digital marketing strategies to drive brand awareness, increase website traffic, and generate leads.
· Monitor and analyze key performance metrics, such as website traffic, conversion rates, and make data-driven decisions to optimize campaigns.
· Manage and optimize digital advertising campaigns across various channels, including search engine marketing, social media advertising, display advertising, and email marketing.
· Stay up to date with industry trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
· Collaborate with cross-functional teams, such as sales, and IT, to align digital marketing efforts with overall business objectives.
· Conduct market research and competitive analysis to identify opportunities for growth and development.
· Stay informed about relevant laws and regulations related to digital marketing and ensure compliance in all activities.