Siberian Wellness ★ 3.0

• Together with marketing team determine the development strategy of the brand in the digital space, identifying the most effective promotion channels to grow an active customer base and retain, increase the loyalty of the current audience in all countries where the brand is present.
• Development and implementation of digital campaigns through different channels - display, CPC, CPA, SEO, RTB, SMM, Direct etc. Testing and evaluating various hypotheses, assessing conversion growth at each stage of the funnel for different audiences in Vietnam.
• Building end-to-end analytics. Setting up and supporting web analytics.
• Increase traffic and conversion through IM, applications, and other digital products of the company.
• Adaptation of digital campaign into required formats
• Optimizes copy and landing pages for search engine optimization
• Performs ongoing keyword research including discovery and expansion of keyword opportunities
• Researches and implements content recommendations for organic SEO success
• Implements link building strategy.