Tcpvn Company Limited

Communication (core 80%):
• Proactively work with Brand team to understand marketing/ business strategies/ objectives and jointly develop communications strategy to maximize business impact.
• Take a strategic role in developing & managing agencies for Media, PR, Digital and Social basis brand strategy in short-term and long-term goals.
• Work with agencies to develop and deliver integrated marketing communication strategies as total brand plan and in campaign basis.
• Manage the media budget to make sure the effective plan and flawless execution to achieve brand KPIs.
• Implement and monitor internal systems/ procedures to ensure the smooth operations of all marketing communication activities.

New product development (optional 20%):
• Initiate the idea for a new product which helps to capture consumer demand in the market and get the approval from company with reasonable rationale.
• Proactively work with Global MKT and RnD to develop new products/ concept/ name/ packaging… basis the initial idea and collab with Global CMI team to conduct the relevant consumer’s research.
• Work with local commercial teams to analyze and define the price structure/ volume forecast/ brand strategy to support the launch.
• Prepare necessary steps to launch in market (product license, logistic, launch plan…).
• Monitor the new product’s performance in the market & define the quick action plan to grow product.