Wellspring International Bilingual School ★ 3.2

1. Strategy & Planning
- Analyze consumer behavior and determine customer personas
- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Consistently identify revenue opportunities within the established customers base and manage growth by securing new customers.
- Craft strategies for all marketing teams, including digital, advertising, communications, and creative.
- Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, communications campaigns, web pages, and promotional materials, etc).
- Coordinate sales and marketing efforts to boost brand awareness.
- Participate in the quarterly and annual planning of company objectives.

2. Project Management
- Lead end-to-end marketing projects, act as a marketing expert to provide the marketing teams and collaborated teams with strategic and executional consultancy.
- Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales.
- Embracing and implementing new marketing initiatives to improve marketing effectiveness and ROI.
- Develop on-going plans for delivery activities and manage any allocated resources to ensure that the team delivers to committed tasks.
- Ensure best practices and processes across the marketing teams for the consistent delivery of projects.
- Measure ROI on marketing projects, fine-tuning approaches as needed to ensure the investment is in the right tools and resources.
- Own and centrally monitor the marketing innovation project portfolio.

3. Operations
- Drive marketing innovation and serve as a cross-functional change agent across the organization.
- Ensure collaboration, knowledge sharing, and training best practices between partners and colleagues to help embed a holistic marketing ecosystem.
- Develop policies, processes, and guidelines relating to marketing operations and management and make sure such framework and quality standards are deployed into everyday practices and work deliverables of all departments and business functions.
- Ensure teams are delivering to a common plan and purpose, and that risks and issues are well-managed.
- Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

4. People Management
- Work closely with HR to attract and retain top talent, and to build marketing capabilities across the company.
- Training, coaching team members on the designed competencies related skillsets and know-how on daily basis, as an individual, and as in a group.
- Develop work plan and career path for direct team members at all levels, and work with HR to manage and monitor the performance and the progress of delivery of such plans.
- Hold regular meetings with team members to review the works in progress, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard.
- Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
- Develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.

5. Finance Management
- Oversee the financial aspects of the department and projects including purchasing, budgeting & budget review.
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
- Plan marketing budgets based on marketing priorities and analysis of return on investment (ROI).
- Work with Finance Department to monitor, control, and report on relevant costs and expenses.
- Drive the ethos of cost saving and profit growth all the way through the department, and the projects involved. Explore and recommend new cost effective/innovative methods to deliver tasks and projects.