51Talk Headquarters

Key Responsibilities:

1. Develop Digital Marketing Strategy:

• Develop and implement a comprehensive digital marketing strategy for 51Talk's 1-on-1 online English courses, including SEO, PPC, social media, email marketing, and content marketing campaigns.
• Plan and execute marketing initiatives to drive student acquisition and improve conversion rates.

1. Manage Online Marketing Channels:

• Ensure that SEO, PPC, Social Media, Email Marketing, and other digital advertising channels are working effectively and achieving optimal results.
• Optimize marketing budgets to achieve the highest ROI from digital marketing campaigns.

1. Campaign Performance Analysis and ROI Optimization:

• Use analytics tools such as Google Analytics, Facebook Insights, etc., to track and report campaign performance.
• Evaluate and optimize marketing campaigns to ensure maximum ROI for the company.

1. Build and Manage Relationships with KOLs/Influencers:

• Develop and maintain relationships with key opinion leaders (KOLs) and influencers in the education and English learning sectors to boost brand visibility.
• Plan and execute collaborations with KOLs to drive student growth and increase brand recognition.

1. Optimize Student Experience and Marketing Content:

• Ensure that marketing content, websites, and other materials align with the needs of target students.
• Collaborate with creative teams to produce engaging and effective content for campaigns.

1. Stay Updated on Digital Marketing and Online Education Trends:

• Monitor new trends in digital marketing and online education, and propose innovative solutions to integrate into our marketing strategy.
• Ensure that marketing strategies are always ahead of industry changes and apply new technologies and methods effectively.

Job Requirements:

1. Experience:

• Minimum 5-7 years of experience in digital marketing, especially in the online education sector or related industries.
• Proven experience in leading and building marketing strategies, preferably with a background in online education or EdTech.

1. Skills and Knowledge:

• In-depth knowledge of SEO, PPC, Social Media Marketing, Content Marketing, and online advertising tools (Google Ads, Facebook Ads, etc.).
• Strong data analysis skills and the ability to optimize ROI from advertising campaigns.
• Proven ability to build relationships with KOLs/Influencers.
• Excellent content creation and marketing strategy skills.
• Strong leadership, communication, and teamwork skills.

1. Educational Background:

• A bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.

Benefits:

• A dynamic and creative work environment.
• Career advancement opportunities within the online education sector.
• Attractive compensation package, including a base salary and performance-based bonuses.
• Other benefits as per company policy.
• Location: District 1, Ho Chi Minh City
• Working Hours: 5 days per week
• Salary Range: 1000-1800usd