Red Wok

The Marketing Manager will play a pivotal role in driving the customer experience through innovative marketing strategies and touchpoints. This individual will champion BiaCraft's brand messaging while developing dynamic, customer-centric campaigns and events that drive foot traffic and foster a loyal customer base. They will be responsible for creating original content, spearheading brand activations, and ensuring that every interaction strengthens BiaCraft's connection with its customers.

Key Responsibilities

* Enhancing the Customer Journey (60%)

Develop and implement comprehensive annual marketing plans aligned with consumer demand and BiaCraft’s business goals.

Lead innovative brand communication strategies that ensure BiaCraft’s voice resonates across all platforms.

Execute all marketing plans, consistently delivering campaigns that engage and inspire the target audience.

Analyze customer data and industry trends to craft experiences that elevate the customer journey.

Oversee event management, from conception to execution, with a focus on creating experiences that deepen customer engagement.

* Leading the Marketing Team (40%)

Build and structure the marketing team to align with BiaCraft’s growth strategy and culture.

Foster a creative and motivated team environment, ensuring clear ownership and accountability of marketing objectives.

Inspire creativity and innovation within the team to continuously elevate marketing standards.

Drive cross-functional collaboration with other departments, ensuring seamless execution of marketing initiatives.

- Clear promotion path

- Full insurance coverage

- Annual party

- Holiday, New Year, birthday, funeral benefits...

Minimum of 3-4 years of experience in a similar marketing role.

Strong strategic thinker with a creative mindset and an innovative, extra-mile attitude.

Advanced proficiency in English, both written and spoken.

Experience in managing teams and projects from ideation to execution.

Ability to work under pressure while meeting tight deadlines and delivering high-quality results.

A passion for craft beer, food culture, and customer experience.

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Hoặc Inbox zalo: 0906.974.228