Phat Rooster

About Us:

Welcome to Wildside, a brand under Rooster Beverages! We’re not just a beverage company—we're a movement, shaking up the industry with our innovative and authentic vodka & soda-based drinks. Alongside our refreshing beverages, we offer merchandise. Our mission is to inspire a community of individuals to "Live Well and Stay Wild."

Job Summary:

We’re looking for a creative and proactive Content Creator to help us promote our community and bring our brand to life through engaging content across our key social media platforms: Instagram, Threads, TikTok, Facebook, and YouTube. If you’re passionate about storytelling and connecting with vibrant communities, we want to hear from you!

Key Responsibilities:

Content Strategy:

• Work closely with the marketing team to align on key messages, ensuring consistency in tone and storytelling across platforms.
• Create a content calendar to manage daily posts and campaign timelines.

Content Creation Across Platforms:

• Develop creative ideas for static photos, videos, and livestreams that promote the Wildside brand and the “Live Well.Stay Wild.” lifestyle.
• Plan, produce, and post high-quality, authentic content daily across Instagram, Threads, TikTok, Facebook, and YouTube.
• Showcase our merchandise and vodka soda products in a natural, relatable way that aligns with our brand essence.

Community & Event Coverage:

• Attend and document brand events, community gatherings, and influencer collaborations, capturing the Wildside lifestyle in action to build excitement and engagement.
• Create behind-the-scenes content to give followers an authentic glimpse into the Wildside brand.
• Reflect the lifestyle and values of the Wildside community through inspiring storytelling.

Collaborate with Influencers:

• Identify and work with influencers and community leaders who embody the Wildside spirit to create impactful campaigns and sponsorships.
• Collaborate with influencers who embody Wildside’s adventurous and vibrant ethos, creating content that enhances brand visibility.

Stay Trend-Savvy:

• Monitor and incorporate the latest trends on Instagram, Threads, TikTok, Facebook, and YouTube into content strategies to keep Wildside fresh and relevant.
• Stay updated on platform-specific trends, hashtags, and viral formats to create timely engaging contents.

Social Media Management:

• Ensure consistent quality and tone across all social media channels, reflecting Wildside’s brand values.
• Monitor and respond to comments and messages to build engagement and foster community connections.