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Senior Assistant Brand Manager (F&B)
ORC Coffee Passion Group
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
21/06/2024
Hạn nộp hồ sơ:
21/07/2024
Hình thức:
Toàn thời gian
Kinh nghiệm:
Trên 5 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Địa điểm làm việc: Hồ Chí Minh
Market Research (10%)
- Identify research market needs, execute research studies, survey and analyze research/survey in order to gain insight and classify opportunities for brand and products.
- Provide quarterly reports including customers' insights, market trends, product trends and competitors' MKT activities with initiatives.
Fanpage Content Planning (20%)
- Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience.
- Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content.
- Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers.
- Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities.
Campaign Management (50%)
- Manage online and offline communications and increase brand awareness, including development of media plan.
- Work with dedicated agencies to develop creative content pieces and sales materials to support sales and marketing activities.
- Evaluate agency performance and recommend improvements or changes when necessary.
- Responsible for development and messaging (KV, KM) of the brand stories, brand campaign, and product campaign.
- Create, execute, and manage brand/product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc.), ensuring consistent brand messaging across all channels and communication tools.
- Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
Performance Report and Budget Management (15%)
- Manage monthly campaign budget.
- Measure and report on campaign performance, KPIs and ROI.
- Generate monthly report of all activities. Share insights, observations and improvement points.Knowledge & experience:
* At least 5 years of experience in Brand Marketing position in F&B field (must have)
* At least 5 years working in F&B (restaurant or coffee brand)
* Strong knowledge of various aspects of content marketing for brand building and sales-driven goals.
* Proven experience in designing and executing ATL marketing campaigns.
* Knowledge of planning, budgeting, marketing ROI analysis, USP & communications development.
* Management skills and experience
Functional skill:
* Good interpersonal skills, creative, flexible, aggressive, passionate, up to date, attention to details, resourceful with can do and positive working attitude.
* Able to work under pressure for work efficiency.
* Able to work independently as well as in a team.
* Excellent in spoken and written Vietnamese and English with good presentation skill."
Benefits include:
- Full SIHIUI salary for probationary period contribution to SIHIUI fund
- 12 days leave per year
- Annual bonus according to the company policy
- Cash voucher for public holidays and birthday
- Loyalty program for Cafe Amazon employees
- AON health insurance
- Other benefits as regulated such as annual health checkup program, company outing trip,...
- Working in Dist 3
- Work from 9am-6pm (off on Sat and Sun)Chăm sóc sức khoẻ
Bảo Hiểm AON
Nghỉ phép có lương
12 ngày phép 1 năm
- Identify research market needs, execute research studies, survey and analyze research/survey in order to gain insight and classify opportunities for brand and products.
- Provide quarterly reports including customers' insights, market trends, product trends and competitors' MKT activities with initiatives.
Fanpage Content Planning (20%)
- Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience.
- Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content.
- Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers.
- Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities.
Campaign Management (50%)
- Manage online and offline communications and increase brand awareness, including development of media plan.
- Work with dedicated agencies to develop creative content pieces and sales materials to support sales and marketing activities.
- Evaluate agency performance and recommend improvements or changes when necessary.
- Responsible for development and messaging (KV, KM) of the brand stories, brand campaign, and product campaign.
- Create, execute, and manage brand/product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc.), ensuring consistent brand messaging across all channels and communication tools.
- Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
Performance Report and Budget Management (15%)
- Manage monthly campaign budget.
- Measure and report on campaign performance, KPIs and ROI.
- Generate monthly report of all activities. Share insights, observations and improvement points.Knowledge & experience:
* At least 5 years of experience in Brand Marketing position in F&B field (must have)
* At least 5 years working in F&B (restaurant or coffee brand)
* Strong knowledge of various aspects of content marketing for brand building and sales-driven goals.
* Proven experience in designing and executing ATL marketing campaigns.
* Knowledge of planning, budgeting, marketing ROI analysis, USP & communications development.
* Management skills and experience
Functional skill:
* Good interpersonal skills, creative, flexible, aggressive, passionate, up to date, attention to details, resourceful with can do and positive working attitude.
* Able to work under pressure for work efficiency.
* Able to work independently as well as in a team.
* Excellent in spoken and written Vietnamese and English with good presentation skill."
Benefits include:
- Full SIHIUI salary for probationary period contribution to SIHIUI fund
- 12 days leave per year
- Annual bonus according to the company policy
- Cash voucher for public holidays and birthday
- Loyalty program for Cafe Amazon employees
- AON health insurance
- Other benefits as regulated such as annual health checkup program, company outing trip,...
- Working in Dist 3
- Work from 9am-6pm (off on Sat and Sun)Chăm sóc sức khoẻ
Bảo Hiểm AON
Nghỉ phép có lương
12 ngày phép 1 năm
Khu vực
Quy mô:
200 - 500 nhân viên
Địa điểm:
185 Phan Xích Long, Phường 2, Quận Phú Nhuận
Café Amazon VietNam là thương hiệu đến từ Thái Lan, có quy mô lớn nhất khu vực Đông Nam Á với không gian ốc đảo tươi mát được bài trí hiện đại như những cánh rừng nhiệt đới thu nhỏ, mang đến trải nghiệm đa giác quan giữa lòng phố thị.
Công ty Cổ phần ORC Coffee Passion Group (Café Amazon Việt Nam) được thành lập vào năm 2020 dưới sự hợp tác của PTTOR và Central Group, những công ty bán lẻ hàng đầu đến từ Thái Lan.
Chúng tôi hiện đang vận hành 6 cửa hàng tại Việt Nam và đang mở rộng hoạt động kinh doanh một cách mạnh mẽ.
Hiện tại chúng tôi đang mở rộng đội ngũ của mình và tìm kiếm những người đam mê và nhiệt tình để học hỏi và phát triển cùng chúng tôi.
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