BASF VIETNAM

OBJECTIVES OF THE POSITION

• Manage and develop Polyurethanes (PU) sub-business unit (SBU) in Vietnam, mainly focus on Footwear – Sports – Leisure’s applications targeting on Chinese speaking customers.
• Build and execute activities for sustainable business growth in alignment with SBU strategy.

MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES

Sales Management and Development
• Explore, identify and develop new businesses.
• Understand customer needs, industry drivers, unique selling points deeply in order to recommend the best solutions, leading to the achievement of value creation for the customers and BASF.
• Conclude business contracts and maintain business growth at designated customers.
• Provide accurate sales forecasting.
• Formulate strategy to develop and implement segment, application, product and customer strategies to achieve sales targets.
• Implement pricing strategy and support launch of new products at key customers.
• Collaborate with respective team (Technical Service, Supply Chain, Customer Service, Marketing, etc.) to provide prompt response related to quality, technical and application’s inquiries and other customer related issues.
• Coordinate with Transplant team and Global / Regional Key Account Management team to manage local activities with Brands and Tiers.
• Conduct studies and analysis on market trend, competitors, product applications and technology and provides appropriate market strategies.

Customer Management
• Keep close contact with existing customers and enhance business relationship.
• Develop new customers.
• Coordinate with BASF experts to conduct field visits, seminars, presentations and attend to customers’ inquiries.
• Conduct customers’ assessments and analyses to align and ensure the strategic focus in the right place.
• Ensure all supporting functions involved in the delivery of agreed customers’ needs; resolve problems/ expedite matters where appropriate.

Credit Management
• Monitor the growth of the customers’ business, review and coordinate with credit controlling team to make appropriate credit recommendations.
• Follow-up on payment collections and ensure on-time payment from the customers.