Meander Sài Gòn

The Growth Marketing Specialist is responsible for developing and executing strategies to drive guest acquisition, retention, and market expansion for the company’s hospitality services. This role requires a data-driven mindset, creativity, and strong collaboration skills to optimize marketing efforts across multiple channels, ensuring an exceptional guest experience and sustained business growth.

• Research, identify, and propose suitable KOLs/Influencers aligned with the brand positioning.
• Analyze audience insights, follower demographics, engagement rates, content quality, and overall brand fit.
• Build and continuously update a KOL database across different markets (Vietnam / Korea / Japan / Taiwan, etc.).

• Reach out to and maintain relationships with KOLs and agencies.
• Negotiate fees, benefits, and deliverables (posts, reels, vlogs, stories, reviews, booking links, etc.).
• Prepare proposals, content briefs, and implementation timelines.

• Monitor the content production process.
• Ensure all content complies with brand guidelines.
• Coordinate with internal departments (Sales, Operations, Front Office, etc.) to ensure a seamless experience for KOLs at outlets/hotels/restaurants.
• Ensure KOLs deliver all agreed deliverables on time and as committed.

• Track campaign performance metrics: reach, engagement, bookings, traffic, and revenue (if tracking links are available).
• Prepare performance reports and propose optimization strategies for future campaigns.
• Analyze performance between paid KOL campaigns and barter collaborations (stay/meal exchange).

• Support AI-based video creation and assist with other marketing tasks as assigned by the Marketing Manager.

• Minimum 1–2 years of experience in Marketing or Influencer/KOL Marketing.
• Experience working with KOLs in F&B, Hospitality, or Lifestyle industries is a plus.
• Strong communication and negotiation skills.
• Ability to write briefs and proposals in both Vietnamese and English.
• Strong analytical mindset with the ability to evaluate campaign performance.
• Proactive, adaptable, and strong problem-solving skills.
• Eagerness to learn, especially with a systems-thinking mindset and the ability to apply AI tools effectively in daily work.

• Competitive salary and performance-based incentives.
• Discounts on stays and F&B offerings within the company’s properties.
• Career growth and professional development opportunities.
• Collaborative and dynamic work environment in the hospitality sector.

=> Join us to be part of an innovative team driving guest engagement and business growth through cutting-edge marketing strategies!