GIANTY ★ 2.5

We are looking for a Senior Marketing Executive to plan and execute marketing activities for Go Vietnam, a GIANTY’s B2B-focused business in the Vietnam market.

This role is designed for a hands-on senior marketer who can take ownership of marketing execution, with a strong focus on video content, social channels, and campaign coordination. The position requires solid marketing judgment, clear communication, and the ability to turn business goals into practical marketing actions.

• Develop and execute monthly and quarterly marketing plans aligned with business objectives.
• Identify priority channels and coordinate activities across content, social, and campaign execution.
• Monitor performance and continuously improve marketing effectiveness.

• Build, manage, and grow Go Vietnam’s key social and video channels
• Develop content ideas, key messages, and CTAs tailored to B2B audiences in Vietnam, with awareness of consumer demand and brand perception.
• Apply pull-based marketing thinking to support partner and brand engagement
• Ensure content, channel performance, and execution align with brand positioning and marketing goals.
• Track and evaluate channel and content performance to inform future planning.

• Coordinate with external partners such as:
• Marketing agencies
• PR & media partners
• Influencers / KOLs (when applicable) mainly through brand-led or co-marketing initiatives.
• Align partners on goals, timelines, and expected outcomes.
• Coordinate event preparation and booth setup with partners and vendors

• Oversee and coordinate advertising and performance marketing activities
• Liaise with the development team on website and landing page development.
• Prepare reports and monitor marketing metrics.

• 3-5 years of marketing experience.
• Strong background in B2B marketing; experience in B2B2C models is highly preferred.
• Understanding of consumer insights and demand generation in support of B2B growth
• Hands-on experience planning and executing marketing activities in the Vietnam market.
• Experience collaborating with external partners or agencies.
• Strong at creating & distributing video and social content
• Proficient in English
• Practical, outcome-focused mindset.
• Proactive, open-minded, and comfortable speaking up
• Confident in sharing ideas, opinions, and initiatives
• Strong presentation and communication skills

• Experience working with international brands or B2B partners/resellers 
• Experience with B2B2C models or consumer-driven (pull) strategies
• Understanding of advertising, website, and lead-generation concepts.
• Ability to interpret marketing data and performance metrics.

• Competitive salary based on experience and seniority.
• High level of autonomy and responsibility.
• Opportunity to shape marketing direction and execution.