Norbreeze Collective Asia ★ 1.3

Mô tả Công việc

Objective of role:

Trade Marketing Executive will be responsible for leading the development and execution of trade marketing strategies across various retail channels. The role requires a candidate with a strong understanding of the retail environment, a strategic thinker with experience in developing and executing trade marketing campaigns, and the ability to lead and manage a team of trade marketing professionals. Additionally, you will supervise a team of Trade Marketing Executives and ensure their performance aligns with company goals.

Detailed responsibilities/accountabilities

Trade MKT:

• Execute trade marketing plans and initiatives to support our retail partners, with a focus on driving traffic and increasing sales.
• Work closely with the Sales team to understand the needs of our retail partners and develop customized marketing programs to meet those needs.
• Execute co-marketing campaigns with retail partners, including developing creative assets, managing budgets, and tracking performance metrics.
• Execute in-store marketing initiatives.
• Manage relationships with external vendors, including creative agencies, production partners, and other vendors as needed.
• Collaborate with related stakeholders to develop product launch plans and in-store product promotions.

Analyzing:

• Analyze market and competitor data to identify opportunities and challenges for our retail partners and develop strategies to address those challenges.
• Analyze campaign performance data and provide insights and recommendations for future marketing efforts.
• Other tasks as assigned by manager.