Hệ thống Trường Quốc tế Canada (CISS) ★ 3.0

MAIN RESPONSIBILITIES
* Content Strategy:
- Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of CISS.
- Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
- Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
- Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.
* Content Creation:
- Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the school or target customers.
- Create content using language and images that convey brand messages, building customer brand awareness.
- Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.
- Write and edit content with a focus on clarity, consistency, and alignment with the organization’s voice.

* Collaboration:
- Work closely with the marketing, design, and product teams to ensure the content released is aligned with CISS’s image and design standards.
* Leadership and Mentorship:
- Provide guidance and mentorship to junior members of the team.
- Stay updated with current industry trends and best practices, and share knowledge with the team.
- Tasks are assigned by the line manager.

EXPECTED DIMENSION
- Monitor user interactions daily on the school's digital channels.
- Produce 7-10 posts per week on Facebook, 2-3 posts per week on Instagram, 1 video per week on YouTube, four news posts per week, and one blog post on the website.
- Track and develop interactions on CIS's social media pages: Facebook, Instagram, YouTube, and LinkedIn.
- Generate trendsetting, standout content compared to the general landscape of international schools.
- Understand the target audience's psychology and create compatible content to attract them, turning them into potential customers.
- Support in ensuring the Enrollment department's Key Performance Indicators (KPIs).