KAO Vietnam Co., Ltd

Mô tả Công việc

Business Strategy (incl. mid-term strategy):

• Create Business Strategy in line with corporate strategic direction
• Make sure to proceed Business category management (prioritizing among brands should be done if needed) in line with company strategy
• Deeply understand Company technology, direction and market movement for decision of business strategy"

Brand Strategy:

• Create & execute Brand strategy by defining offered value, where we are and who target is and who competitors are.
• Create sales supporting information materials in a year: Akaban
• Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI"

Product Line Brand Strategy (by channel):

• Create & execute Brand Category strategy
• Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI"

Marketing Strategy:

• Create & execute Marketing strategy
• Build up strategy by analyzing 3C, 4P
• Create & execute communication plan (IBC) through product, shop-front, ATL and BTL
• Create BTL ideas including claiming & AW of POSM
• Create and execute MK campaign
• Create P/L plan with PD team and well manage it (MI, BP) by price guideline (Normal consumer price, Promotion consumer price, retailer price, retailer margin)
• Well collaborate with all related departments and business partners to implement strategy effectively and smoothly"

Consumer Understanding:

• Analyze Brand Power Survey
• Conduct research for understanding consumers if needed with Japan Business Unit (BU) and PD

TCR contribution:

• Initiate and promote plan to contribute to company profit through TCR idea

Coaching:

• Coach other Brand members (Subordinates)

Paper work:

• Do paper work related to many things

Other:

• Do assignment from direct superior