Publicis Groupe ★ 4.0

We are seeking a Data Analytics with expertise in analyzing and optimizing first-party data within customer relationship management (CRM) and partner relationship management (PRM) systems. The ideal candidate will play a key role in leveraging first-party data to drive strategic decision-making, enhance customer and partner engagement, and support business growth.

If you're ready to be part of a dynamic team and make a difference in marketing analytics, apply now!

Responsibilities:

• Analyze first-party data from CRM and PRM systems to identify trends, patterns, and insights.
• Optimize the performance of CRM and PRM systems to ensure data accuracy and effectiveness.
• Create reports, dashboards, and data visualizations to track key performance metrics and communicate insights to stakeholders.
• Analyze marketing campaign performance via GA or GA4 to provide insightful understanding of consumer behavior, engagement with brand campaigns, and suggest optimizations for future campaign planning.
• Understand campaign planning and user experience across digital touchpoints to develop tagging and tracking strategies, enabling effective performance measurement.
• Build dashboards to monitor campaign performance and provide data-driven recommendations.
• Understand data analytics and analyze campaign performance across media channels, considering the unique nature of each channel.
• Run data pipelines to ensure seamless data flow for dashboard building and reporting
• Stay updated on industry best practices and emerging trends in data analytics and CRM/PRM technology.

Requirements:

• Bachelor's degree in Data Science, Statistics, Computer Science, or a related field.
• Proven experience in analyzing first-party data within CRM and PRM systems.
• Strong proficiency in data analytics tools and techniques, with expertise in data visualization.
• Excellent communication and collaboration skills to work effectively with diverse teams.
• Ability to translate data insights into actionable strategies to support business goals.
• Prior experience in a data analytics role is preferred.