Publicis Groupe ★ 4.0

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, experience, media and strategy capabilities to deliver connected Solutions including Data Strategy, CRM & Loyalty and Brand Experience. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com. Digitas is part of Publicis Groupe.

Overview

This team delivers Affiliate Marketing Solutions for global top client in FMCG industry. If you are interested in doing new things, creating innovations, being business partner for leading giant client and expanding in diverse markets, so you are the next talents we are looking for.

Responsibilities

Ecommerce & Affiliate Planning (60%):

• Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, eCommerce Affiliate marketing & Influencers Affiliate Campaign
• Manage the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives.
• Be able to organize & delegate, sensitive to needs & problems of reporting staff - works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships
• Supervise and plan e-commerce animation plan implementation (promotions, exclusive deals, special offers, live shows …) & Affiliate incentive plan in line with local market needs and competitors’ benchmarks
• Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-commerce corporate team
• Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation. Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency
• Transform data into actionable, easy-to-read output to drive business decisions, insights, and outcomes Business & Data acumen in managing P&L of Project and Category revenue.
• Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry(eg: FMCG, retail,…)

Performance and Optimization (40%):

• Timely execution of promotional levers to deliver against strategic category goals
• Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P&L monthly
• Be in charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada….), other online acquisition channels: affiliate marketing, social commerce media (Tiktok),…to achieve GMV target.
• Work closely with E-Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.
• Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period
• Be responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any
• Monitor competition and provide suggestions for improvement

Qualifications

• At least 4 years of experience in a Media agency or eCommerce and more 2 years as a Manager level.
• Ability to manage flexible work timings, manage client lead-time, and client expectation.
• Strong interpersonal skills and extremely resourceful and proven ability to solve problems creatively.
• Complete knowledge of eCommerce procedures and techniques. 2
• Experience in handling Shopee | Lazada | Tiki Affiliate Activities on the Client side or on behalf of the Client (E-commerce team in the Agency).
• Understand Tiktok shop mechanism & performance operation is a plus point.
• Knowledge of industry web analytics tools - Google Analytics, Studio, Tableau,.. is a plus point
• Strong analytical, problem-solving skills, presentation & Leadership Skills Excellent managerial qualities and possess strong interpersonal skills
• Diversity Background from IMC to Digital & eCommerce will be strong advantage.