The Imperial Group

• Plan, develop and implement promotional strategies to achieve and exceed forecasted revenue figures develop promotional strategies via search egines, social media, GDS, media, placement of advertising, printed materials and other sales & promotional tools.
• Promotes on-brand messaging through traditional, digital, and social media channels to enhance the image of the hotel, driving consumer awareness and preference, increasing market share, building broader portfolio and brand awareness.
• Provide weekly, monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all marketing channels based on these results.
• To support and leverage implementation of best practices in marketing execution team and informing to Divisional Creative Marketing team.
• Identify and advantage various promotion opportunities through international and national exhibitions, events, sponsorships, prizes etc.
• Plan and implement Press Release plan including research and writing in conjunction with the Group Marketing Director.
• Assist Group Marketing Director in communicating and maintaining good relationship with local and Vietnamese speaking media.
• Participate in preparation and planning of the Annual Marketing Execution Plan, Departmental Objectives and other costs related to the Annual Budget.
• Demonstrate working knowledge of all tasks within the area of responsibility.
• Ensure files, correspondence and other relevant business documentation are maintained.
• Ensure all product information is correct in all forms of communication such as internet, media, printed etc.
• Demonstrate effective verbal and non-verbal communication skills. - Develop an awareness of, and appreciation for, the richness of the cultural diversity of our clients, staff and location
• In conjunction with the Group Marketing Director and HR, ensure effective recruitment, training and certification of associates within the division.
• Encourage, support training programs and develop staff to enable promotion within the division.
• Conduct regular staff meetings to keep staff and management informed and to foster two-way communication.
• Encourage the benefits container of multi-skilling and job rotation and communicate corporate initiatives to staff.
• Provide support and undertake additional duties as requested by the Group Marketing Director.