Westlink International

Key Responsibilities
Media & Content Creation
• Maintain and manage the school’s multimedia archive (videos, photos, graphics).
• Plan, shoot, and edit high- quality videos and photos for marketing and social media use.
• Create compelling digital content, including promotional videos, reels, testimonials, and event highlights.
• Ensure all content aligns with brand guidelines and effectively communicates the school&039;s values.
Social Media & Digital Presence
• Work with the team to ensure the website and other digital platforms have updated and engaging visual content.
• Respond to audience engagement and inquiries in a timely manner.
• Monitor social media trends and leverage them to enhance brand presence.
• Develop and schedule engaging content for social media channels.
Digital Marketing & Advertising
• Manage SEM campaigns, including Google Ads, to drive traffic and lead generation.
• Develop and implement SEO strategies to improve search engine rankings.
• Plan and execute paid social media advertising campaigns across platforms such as Facebook, Instagram, and LinkedIn.
• Track and analyze digital marketing performance using analytics tools, providing insights and recommendations for optimization.
Collaboration & Support
• Work closely with the Marketing & Admissions team to align digital strategies with overall enrollment goals.
• Coordinate with external vendors and agencies when necessary.
• Support school events by capturing live content for marketing purposes.

Qualifications & Requirements
• Bachelor’s degree in Digital Media, Communications, Marketing, or a related field.
• Proficiency in Google Ads, Facebook Business Manager, and analytics tools.
• Hands- on experience with SEO, SEM, and social media advertising.
• Excellent communication and storytelling skills.
• Passion for education and an understanding of the international school environment is a plus.
• Ability to multitask, work independently, and collaborate within a team.
• Good command of the English language, written and oral.
• Experience with graphic design tools (Adobe Photoshop, Canva) is a plus.
• 2+ years of experience in digital media production or a similar role.
• Strong skills in video production, editing (Adobe Premiere Pro, Final Cut, or similar tools), and photography.

Annual health check- ups.
100% salary during probation
Attractive Salary
14 annual leaves per year
Insurance plans according to the law (based on gross salary)
And much more...
Free lunch, laptop
Opportunity to work in a professional, dynamic and challenging international education environment.
Health insurance package from probation period.

Cập nhật gần nhất lúc: 2025-02-26 02:35:02