Phúc Long Heritage ★ 2.6

Zalo Delivery & Mini App Channel Management
- Support the development and day-to-day operation of Zalo Delivery and Zalo Mini App as owned commerce channels.
- Collaborate with digital, tech, and operations teams to ensure smooth order flow, accurate menu/product display, and effective promotional deployment.
- Plan and implement channel-specific campaigns, flash sales, and loyalty offers to drive acquisition and frequency.
- Track performance KPIs (ADS, CR, GMV, ROI) and propose improvement plans based on customer behavior and sales insights.
- Work closely with the CRM team to integrate membership benefits and personalized offers on Zalo platforms.
TikTok Shop Execution
- Coordinate with content and e-commerce teams to plan and execute promotional livestreams and product showcases on TikTok Shop.
- Support campaign calendar, stock readiness, and creative planning to drive visibility and conversion.
- Track TikTok Shop metrics (traffic, views, conversion, sales) and propose data-driven optimizations.
- Collaborate with KOLs/influencers and TikTok reps to scale promotional reach and brand affinity.
Membership Growth & Engagement
- Support the execution of the membership program across digital platforms, driving user registration, retention, and repeat purchase.
- Coordinate campaign mechanics, rewards, and communication flows to encourage website/Zalo registrations and loyalty engagement.
- Analyze member data to understand behaviors, segment users, and identify growth opportunities.
- Align with CRM, Brand, and Digital teams to deploy cross-channel loyalty campaigns.- Bachelor's degree in Marketing, E-commerce, Business Administration, or related fields.
- At least 5 years of relevant experience in E-commerce, CRM, or Digital Marketing; candidates with prior experience in the F&B industry are highly preferred.
- Solid knowledge of Zalo OA, Mini App, and TikTok Shop mechanics; understanding of user journeys and conversion optimization.
- Ability to identify customer needs, behaviors, and conversion triggers to enhance user experience and campaign effectiveness.
- Proficient in using Excel, Power BI, Google Analytics, or TikTok Shop backend to track and analyze performance.
- Detail-oriented and organized in coordinating digital campaigns across multiple teams.
- Familiarity with membership structures, customer segmentation, and loyalty campaign execution.
- Strong interpersonal skills to work effectively with Marketing, Sales, Digital, and Operations teams.
- A proactive, fast learner who embraces change and can thrive in a dynamic digital and e-commerce environment.Khác
Mức lương: Thỏa thuận
Lương tháng tháng 13 và thưởng KPI cuối năm (Dựa trên tình hình kinh doanh)
Bảo hiểm XH, BH Sức khỏe Bảo Việt. Khám sức khỏe định kỳ hàng năm
Giảm giá 50% PL trên toàn hệ thống
Happy hour, Teambuilding, YEP hàng năm...