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Athena Studio
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Senior Performance Marketing Specialist (Gaming Industry)
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
22/11/2023
Hạn nộp hồ sơ:
22/12/2023
Hình thức:
Toàn thời gian
Kinh nghiệm:
Không yêu cầu
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Olympus Building, 40A Lam Son, Ward 2, Tan Binh District, Ho Chi Minh city
Các Phúc Lợi Dành Cho Bạn
Competitive salary and bonus
Social insurance, health insurance, unemployment insurance according to Labor Laws
Good chance to study and develop career path stably
Mô Tả Công Việc
***KEY JOB DUTIES:
● Plan and execute user acquisition campaigns:
○ Develop and implement comprehensive UA strategies across paid (PPC, social media, programmatic), organic (ASO, content marketing), and referral channels.
○ Manage campaign budgets and optimize spend based on data-driven insights.
○ Conduct A/B testing and iterate on creatives, targeting, and bidding strategies to improve campaign performance.
● Analyze and report campaign performance:
○ Monitor key performance indicators (KPIs) including cost per acquisition (CPA), lifetime value (LTV), and conversion rates.
○ Generate insightful reports and present findings to stakeholders to inform future campaign decisions.
○ Identify trends and opportunities for growth based on data analysis.
● Manage partnerships and negotiate deals:
○ Build and maintain relationships with ad networks, media partners, affiliates, and influencers.
○ Negotiate contracts and secure optimal rates for performance marketing campaigns.
● Stay ahead of the curve:
○ Keep up-to-date with the latest trends and technologies in the UA landscape.
○ Research and recommend new channels and strategies to drive user growth.
○ Be a source of knowledge and expertise for the marketing team.
● Monitor competitive best practices, keep up with industry trends and continually introduce new ideas, and work with the creative development team for improving performance.
● Develop performance marketing strategies to expand our customer pool
● Plan and execute user acquisition campaigns:
○ Develop and implement comprehensive UA strategies across paid (PPC, social media, programmatic), organic (ASO, content marketing), and referral channels.
○ Manage campaign budgets and optimize spend based on data-driven insights.
○ Conduct A/B testing and iterate on creatives, targeting, and bidding strategies to improve campaign performance.
● Analyze and report campaign performance:
○ Monitor key performance indicators (KPIs) including cost per acquisition (CPA), lifetime value (LTV), and conversion rates.
○ Generate insightful reports and present findings to stakeholders to inform future campaign decisions.
○ Identify trends and opportunities for growth based on data analysis.
● Manage partnerships and negotiate deals:
○ Build and maintain relationships with ad networks, media partners, affiliates, and influencers.
○ Negotiate contracts and secure optimal rates for performance marketing campaigns.
● Stay ahead of the curve:
○ Keep up-to-date with the latest trends and technologies in the UA landscape.
○ Research and recommend new channels and strategies to drive user growth.
○ Be a source of knowledge and expertise for the marketing team.
● Monitor competitive best practices, keep up with industry trends and continually introduce new ideas, and work with the creative development team for improving performance.
● Develop performance marketing strategies to expand our customer pool
Yêu Cầu Công Việc
**KNOWLEDGE:
● Definition of metrics and their relationship in analyzing digital ad campaigns
● Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
● Fundamental Concepts of Marketing & Business
● Experience in creative production or marketing idea pitching
● Fundamental concepts of ASO
**SKILLS:
● Good at mathematics
● Fluent in English (daily interactions with international partners)
● Advanced Excel skills
● Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
● Experience in using marketing tools
● Experience in using project management tools & framework
● Experience in using tools to analyze data
**ABILITIES:
● Logic & analytical thinking
● Self-learning skill
● Manage to deliver results in a timely manner
● Creative and independent in problem-solving
**ATTITUDE:
● Data-driven mindset
● Carefulness and detail-oriented
● Eager to learn and ready to apply new knowledge/skills
● Optimize and automation mindset
● Passionate in the gaming industry and digital marketing
● Highly self-motivation and self-management
***WHY YOU’LL LOVE WORKING HERE:
● Professional, creative working environment and talented teams, equal opportunities & agile culture
● Great facility to work. You will have a MacBook and extra high-definition screens
● Electrical standing desk for the most comfortable seat
● Remote work 12 days / Annual leave 12 days / Sick leave 2 days
● Paternity Leave policy offers more than 10 days of Paid leave, not including days off
● Remaining Annual leave will be transferred to the next working year
● Premium health insurance package for you and your relatives
● Annual health check-up at premium clinic
● Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
● Annual bonus and project bonus
● Reward program for engaged activities and volunteering
● Annual company trip & quarter team bonding activities
● Happy hours and awesome parties
● Development opportunity: sponsorship for training courses
● With regular discussions, you will have a lot of opportunities to learn from experts in their fields
● International opportunity to expose and grow
● At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
● Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…
● Pantry booster with food & beverages, game station & entertainment: PS4,...
***FURTHER INFORMATION:
● Working hours: from Monday to Friday (8:30 -18:00)
● Address: 6th Floor, 40A Lam Son Street, Ward 2, Tan Binh District, Ho Chi Minh City
● See more information at Athena Studio:
● Website:
○ https://www.career.athena.studio
○ https://athena.studio/
● Facebook - https://www.facebook.com/lifeatathena
● LinkedIn - https://www.linkedin.com/company/life-at-athena/
● Definition of metrics and their relationship in analyzing digital ad campaigns
● Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)
● Fundamental Concepts of Marketing & Business
● Experience in creative production or marketing idea pitching
● Fundamental concepts of ASO
**SKILLS:
● Good at mathematics
● Fluent in English (daily interactions with international partners)
● Advanced Excel skills
● Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
● Experience in using marketing tools
● Experience in using project management tools & framework
● Experience in using tools to analyze data
**ABILITIES:
● Logic & analytical thinking
● Self-learning skill
● Manage to deliver results in a timely manner
● Creative and independent in problem-solving
**ATTITUDE:
● Data-driven mindset
● Carefulness and detail-oriented
● Eager to learn and ready to apply new knowledge/skills
● Optimize and automation mindset
● Passionate in the gaming industry and digital marketing
● Highly self-motivation and self-management
***WHY YOU’LL LOVE WORKING HERE:
● Professional, creative working environment and talented teams, equal opportunities & agile culture
● Great facility to work. You will have a MacBook and extra high-definition screens
● Electrical standing desk for the most comfortable seat
● Remote work 12 days / Annual leave 12 days / Sick leave 2 days
● Paternity Leave policy offers more than 10 days of Paid leave, not including days off
● Remaining Annual leave will be transferred to the next working year
● Premium health insurance package for you and your relatives
● Annual health check-up at premium clinic
● Interesting workout activities: gym/fitness, yoga, kick-boxing, football after work
● Annual bonus and project bonus
● Reward program for engaged activities and volunteering
● Annual company trip & quarter team bonding activities
● Happy hours and awesome parties
● Development opportunity: sponsorship for training courses
● With regular discussions, you will have a lot of opportunities to learn from experts in their fields
● International opportunity to expose and grow
● At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
● Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6…
● Pantry booster with food & beverages, game station & entertainment: PS4,...
***FURTHER INFORMATION:
● Working hours: from Monday to Friday (8:30 -18:00)
● Address: 6th Floor, 40A Lam Son Street, Ward 2, Tan Binh District, Ho Chi Minh City
● See more information at Athena Studio:
● Website:
○ https://www.career.athena.studio
○ https://athena.studio/
● Facebook - https://www.facebook.com/lifeatathena
● LinkedIn - https://www.linkedin.com/company/life-at-athena/
Khu vực
Quy mô:
200 - 500 nhân viên
Địa điểm:
40A Lam Sơn, Phường 2, Quận Tân Bình, Thành phố Hồ Chí Minh, Việt Nam.
Công Ty TNHH Athena Studio Việt Nam - Athena Studio Vietnam, là một công ty game di động có trụ sở tại Anh, chuyên sản xuất và phân phối các sản phẩm đến với người dùng trên toàn thế giới.
Hàng triệu người dùng đang chơi các game của chúng tôi mỗi ngày. Nó tạo ra một cơ hội to lớn cho chúng tôi phát triển nhưng cũng tạo ra những thách thức lớn lao để vượt qua và phục vụ ngày càng nhiều người dùng hơn nữa.
Mỗi ngày tại Athena, chúng tôi cố gắng áp dụng khoa học và nghệ thuật vào các sản phẩm của mình để làm cho chúng đẹp, thú vị, vui vẻ và hữu ích hơn. Nhiệm vụ của chúng tôi là tạo ra các sản phẩm 5 sao giúp giải trí và làm phong phú cuộc sống của người dân. Chúng tôi tin rằng khi công nghệ, nghệ thuật và sự nỗ lực kết hợp với nhau, thì sẽ tạo ra các kiệt tác.
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