Dịch Vụ Triển Lãm SES Việt Nam

ROLE SUMMARY:
As the Assistant Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good attendance and attendees’ experience.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

1. Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign

2. Be familiar with digital marketing esp in areas of SEO, SEM, Google Adwords and Google Display Network strategies

3. Management of websites and execution of enewsletters, as well as using analytics to improve the marketing campaigns

4. Market/list research to build a hygienic and healthy database

5. Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness, pre-show and on-site, as well as the compilation of statistics and audits

6. Conceptualise, design, provide copy and supervise production of marketing collaterals (both on and offline) for events

7. Work with trade media and partners such as trade associations to extend promotional reach

8. Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership

9. Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours

10. Onsite event management including but not limited to
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes

11. Management of social media sites such as Facebook and Linked In