Evida

Objectives of this role
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments in B2B & B2C
• Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with social, email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics to drive sales in B2B and B2C

Responsibilities
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle (both B2B & B2C), ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads (in B2B and B2C)
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with manager & CEO about marketing programs, strategies, and budgets

Required skills and qualifications
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Excellent written and verbal communication skills (in VN, advanced in EN)
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Able to work alone and independent – can do attitude

Preferred skills and qualifications
• Proficiency with online marketing and social media strategy
• Designer skills

Engagement:
• Engagement 100%, working hours from Monday to Friday
• Dynamic and professional start-up environment based in HCMC
• Must have own phone, laptop and motorbike/car for work

Working hours from Monday to Friday
Dynamic and professional start-up environment based in HCMC
Must have own phone, laptop and motorbike/car for work