Galaxyjoy JSC

JOB SUMMARY:
The Senior Marketing Manager is responsible for the integrated marketing & communication strategy & execution to build awareness of SkyJoy Loyalty Program and promote engagement acvities for members & partners. The individual will work closely with Product, Commercial and Data & Analytics to develop and execute marketing activities and campaigns.

KEY RESPONSIBILITIES:
• Strategic planning and concept development for key multichannel’s marketing campaigns and activities in the year. Execute marketing strategies, initiatives and manage relating branding or event campaigns.
• Manage cross-functional initiatives that bring positive impacts on brand and business performance
• Manage consistent brand communications across all public and customer channels
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Supervise and report on monthly/quarterly/yearly marketing KPIs. Tracking performance of all brand marketing campaigns, make sure all Brand Health Scores are achieved
• Undertake market research studies and analyze the results in order to understand the market and customer tastes
• Monitor industry best practices. Integrate best practices to ensure optimal results, improved deliverability, and compliance around permission-based marketing, privacy and spam regulation
• Provide leadership and direction to team towards the achievement of goals and objectives. Guide and motivate team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles