Saffron Travel

Job Summary:
Saffron Travel is looking for Marketing Supervisor with a strong experience in content writing. The Marketing Supervisor will be responsible for developing and executing effective marketing strategies, creating compelling content, and ensuring consistent messaging across various channels. The ideal candidate should have a strong command of the English language, excellent writing skills, and a passion for the industry.
Responsibilities:
- Work closely with Product and Sales team to develop and implement a comprehensive marketing strategy to enhance brand awareness and generate leads.
- Create engaging and persuasive content, including website copy, blog posts, social media content, email campaigns, newsletters, and promotional materials.
- Optimize content for search engine visibility by incorporating relevant keywords, meta tags, and other SEO best practices.
- Conduct market research to identify B2B trends, customer needs, and competitor’s activities.
- Oversee the procurement, storage, and distribution of marketing materials; this involves maintaining an accurate inventory of stock levels and ensuring that materials are available when needed.
- Manage company’s website: oversee the creation, organization, and management of website content.
- Monitor website performance and user behavior using analytics tools, such as Google Analytics, to track key metrics like website traffic, conversion rates, and engagement.