World Vision Vietnam

WORK CONTEXT / BACKGROUND

World Vision is a Christian relief, development and advocacy organization working to improve the quality of life of people, especially children who are marginalized and living in poverty. World Vision helps all who are in need, regardless of their religion, race, ethnicity or gender. As a child-focused organization, WVI Vietnam’s work focuses on children, ensuring they are protected and their basic needs are met. World Vision International in Vietnam (WVI Vietnam) has been funded from 13 support countries in Europe, Asia, the Americas and Australia. Funding of WVI Vietnam consists of sponsorship program funding (70%) and Private Non-Sponsorship (PNS)/grants (30%). WVI Vietnam employs about 430 staff, of which 93% are Vietnamese nationals.

WVV is operating in 14 provinces including Hanoi, Dien Bien, Hai Phong, Hung Yen, Quang Ninh, Thanh Hoa, Ha Tinh, Quang Binh, Quang Tri, Da Nang, Quang Nam, Quang Ngai, Ho Chi Minh, Dak Nong. WVV’s Area Program (AP) usually focuses within one administrative district of a province which populated by ethnic minority people with high rates of poverty. A uniqueness of WVV’s Development Program Approach (DPA) is that AP team members are based at district level where the AP is located, which enables them to work closely with government partners and communities on a daily basis. Beside the APs, WVV is also implementing different Special and Grant Projects to meet the specific needs of vulnerable children in both AP and non-AP areas.


PURPOSE OF POSITION

The communications and PE Manager will be responsible for leading and managing the communication and public engagement team to strengthen and protect World Vision Viet Nam’s brand and enhance its reputation as a partner of choice for child wellbeing in Viet Nam with the Government, Donors, Media and Public. S/he will develop and lead the implementation of the public engagement and communication strategy, in close coordination and collaboration with the senior leadership team and other relevant departments, that ensures a positive brand experience and brand awareness of the organization externally and within the WV Partnership. The position will ensure stories about World Vision Viet Nam's work with vulnerable children and communities and its impact are well told and understood by both external and internal stakeholders, and leaders and staff are recognized and trusted as ambassadors for WVIV and child wellbeing.

MAJOR RESPONSIBILITIES

1. Partnerships and Strategic External Engagement (25%)
• Develop and implement Context-driven and integrated communications and PE business plan that supports organizational and ministry funding strategy (at national and Partnership levels), and that strongly directs and positions WV Viet Nam for resource growth, “voice,” policy positions, trust, reputation, and influence to internal and external stakeholders (government, media, private sector, academia, health/water/education/livelihoods sectors, non-governmental organizations and the WVI Partnership). This business plan will identify the key communications and partnership needs of World Vision Viet Nam, while setting and steering strategic communications and marketing goals and processes that are contextualized to and in alignment with its core ministry functions and goals and to that of Our Promise.
• Support the Joint resource mobilization model (JMAP with communication and digital marketing strategy to strengthen the international marketing funding channels.
• Develop/update and lead the execution of specific strategies to support more effective public engagement and communication of WV V internally and externally, including the brand strategy, media engagement strategy, digital engagement strategy, and others in alignment with the target set on the plan in supporting WV better positioning with external stakeholders.
• Ensure that external engagement initiatives are positioned and promoted
• Recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support country team
• Ensure a strong relationship development plan with priority media, influencers, Ambassadors, and other relevant partners is in place, managed, and monitored. This may include travel with partners’ contact and attending business and networking sessions/events.
• Identify and partner with the consulting group and external partners.
• Seek and identify local & global influencers who can serve as ambassadors for WV Viet Nam in reaching out to external stakeholders.
• Exercise judgment to prioritize WV Viet Nam media opportunities, and prepare talking points, speeches, presentations and other supporting materials, as needed.
• Strategically position World Vision in mainstream and social media to mobilize public support for social and policy change.

2. Management & Leadership (35%)
• Provide advice, guidance and support to the National Director as a communications and organizational leader.
• Ensure senior and cross-functional teams have broad understanding of how communications integrate with and strengthens organizational strategy, programming, operations, resource acquisition, and support functions.
• Lead the effective performance of the Comms and PE division in providing direct, support and quality assurance to ensure effective communications management for: Donor/public engagement & resource acquisition, Emergency communications & Media relations, High-level advocacy, Internal communications
• Lead evidence-based content gathering, content design, production, positioning, management and use of social media platforms and WVFT website, major events, campaigns
• Build a high-performance communications & PE function that is managed, structured, focused and resourced for productive and quality work.
• Review and update Comms and PE systems, structure, and staffing needs for the team as needed, in alignment with the landscape and strategy changes and strengthening accountability to donors.
• Provide line management and mentoring for all team members, including Performance Management and coaching for performance.
• Support the resource development team in the development communication collaterals for resource acquisition and management to ensure alignment with the overall public engagement and communication strategy.
• Execute and ensure strong monitoring and evaluation of the plan, including ensuring deliverables that are continuously improved.
• Oversee and grow effective social and multimedia strategy across channels to increase WV V brand awareness and continuous brand building.
• Establish internal connections with relevant Support Offices to promote international media engagement while adhering to the Global Media Protocols and guidelines.
• Plan and manage communications in response to both slow- and rapid-onset emergency disaster/relief situations – ensuring that the WV Partnership is provided with quality stories, photos, and media interviews from the field.

3. Accountability & Quality Assurance (20%)
• Support and collaborate with department heads in the planning and production of compelling and partnership fundraising, advocacy, and publicity materials (web-based, electronic, print, and video) for influential donor and public engagement by WV Viet Nam – both in-country and internationally, and in collaboration with other World Vision Offices if/as appropriate.
• Manage the production and provision of high-quality information resources and materials for donor and public engagement.
• Work with the Grants / resource development departments to develop donor and marketing pre-positioning communications resources.
• Develop the standards and guidelines for public engagement and communication applicable to the organization to ensure all staff and partners apply consistent and positive messages and branding. The criteria and guidelines should align with global WVI guidelines on engagement and communication.
• Support and collaborate with other teams in the creation of positive impact stories that are based on programme evidence and in alignment with the standards and guidelines
• Support and collaborate with other teams to ensure alignment and compliance with donors/supporters' requirements related to public engagement and communication
• Coordinate and organize annual best practices documentation in coordination and collaboration with the programme and other teams.
• Ensure that stories, photos, and other materials are produced to standards of quality required for informing, educating, and engaging said donors and the public via Partnership websites, Global centre prescribed channels, magazines, adverts, donor appeals, media releases, and other communications channels and outlets
• Coordinate and support the senior leadership team in reputation management with appropriate risk communication strategy, including developing messages, SLT briefing/debriefing, etc. in an agile and proactive way, in line with WVI global standards.

4. Networking and Coordination (15%)
• Support SLT’s positioning efforts with donors, corporations and high-level government officials.
• Ensure leaders and staff are inspired and engaged by stories of WV V work and its impact and are equipped to act as trusted spokespeople. This involves close collaboration with the Advocacy team to ensure compelling content development and its use in support of Public Affairs and Advocacy activities.
• Preparing leaders as required for major events, activities
• Equipping staff with the required knowledge and skills to act as WV V ambassadors.
• Develop/update and lead the execution of a specific internal communication strategy for WV V that supports stronger awareness and understanding of the organization among staff.
• Strengthen communications capability and assure brand alignment across the national office to enhance organizational culture and effectiveness.
• Engage staff and leaders to engage in and champion World Vision’s global story and the national perspective through multiple internal channels, perspectives and events.
• Contribute to the production and dissemination of country programmes reports.
• With support from the Regional Office and guidance, execute and monitor for compliance with required communications policies and ensure staff understanding.
• Support the management of events that position World Vision as a partner of choice.
• In collaboration with the national office departments’ leads, contribute to the development of a national external engagement plan for coordination, positioning and enhancing World Vision’s influence and impact.
• Support advocacy in positioning and promoting global campaigns like It Takes A World to End Violence Against Children, agreed Global Moments, and key joint national and global engagement initiatives by producing compelling content, engaging media and digital channels.

5. Capacity Building (10%)
• Develop, support and implement capacity-building initiatives and plans that include branding, content development and digital engagement in close coordination with Operations, People & Culture, and Regional Office.
• Ensure that the communications team has all essential tools and training required for rapid deployments to and communications from the field for extended periods.
• Identify brief and train media spokespersons within WV V – from the Area Program -project level to senior leadership to ensure on-brand messaging that positions WV and promotes its operations and impact.
• Identify and nurture talent and potential successors.
• Model behaviors that enable staff to live out WV V core values.
• Partner with staff to ensure ongoing learning and effective performance.