Describe a successful business you know | Bài mẫu IELTS Speaking Part 2, 3
Describe a successful business you know. You should say:
And explain how you felt about it
Bài mẫu:
I’m not the kind of person who pays much attention to the business world, but there’s a company that has inspired me a lot in everything I do. That’s Apple – a giant tech company, the first trillion-dollar business and the most valuable brand in the world. They are renowned for producing the highest-quality technological devices, including smartphones, laptops, desktops, and headphones, among which the iPhone is considered a revolutionary product that changed the world with its release.
The first time I saw an iPhone, it completely blew me away, because it was unlike any other phone on the market at that time. Then I looked up the company behind the product, and was immediately intrigued by its fascinating success story.
Many people probably don’t know this, but before becoming this successful, Apple struggled a lot and almost went bankrupt. Its first line of products was not welcomed by the public, and its infamous founder, Steve Jobs, was even fired from his own company. However, with the release of the original Macintosh and the iPhone, Apple managed to pull in lots of attention, and the sales of their products skyrocketed. Its success can be attributed to a few factors.
First of all, it adapts very well to the demand of the market. From a first mover with lots of innovative devices, Apple now waits for a new technology to perfect itself before implementing it in their own products, offering their users not necessarily the first, but certainly the best experience. In this saturated market, no new technology can wow consumers, but an optimal experience can, and Apple is aiming for that.
Besides, Apple is a marketing genius, coming up with brilliant catchphrases and creative campaigns to popularize their products. They also offer the best services in the tech world, overshadowing most of their competitors in this aspect.
I don’t consider myself an Apple fanatic, but its business principles and practice have inspired me a lot, as I always try to provide my students with the best experience, and never give them any half-baked product or service. The company is definitely having a positive influence on me.
Từ vựng:
I am grateful to you for this nice and interesting topic. Here I will try to describe a business person whom I not only know but also admire. This business person, whom I am talking about, is Mr Robert Fuller, who is a self-made billionaire and a famous personality in our country. His father was a farmer, and he lost his mother in his childhood. As a result, he could not even finish high school. But with his hard work, determination, talent, timely initiatives and business acumen, he has become one of the greatest businessmen in our country's history.
Mr Robert Fuller owns a great number of businesses and corporations including automobiles, steel, garments, electronics, furniture, beverage, pharmaceuticals, and airlines. In a TV interview, he once told that he started his career as a salesperson and sold cheap household items from door to door. Now his companies employ more than 45 thousand workers and executives - an exemplary achievement indeed!
After learning about crony capitalism and the insane profiteering scheme of most business people, I try not to admire them enough; however, just as there always is an exception to a rule or norm, Mr Robert Fulle is an exception and that's why deserves respect and admiration from all of us. I have learned a great deal of information about this person from different TV interviews, websites, and news articles, and all of them emphasize how humble and honest he is and how his determination made him such a great businessman from someone who struggled to even manage food for the day and had no fixed place to sleep.
I think that we need more people like him in our society. This way, we will have more icons and role models for our young generation. The way Mr Robert Fuller came to the pinnacle of success is inspiring, and it will teach other business people and aspiring entrepreneurs that honesty and hard work can take you to places never explored before. It can also make you loved by your friends and foes alike. So being an honest businessman and benevolent to others is perhaps the mantra to long-lasting success in life and business - this is what this successful business person has taught us all.
It is my opinion that there should be no restriction regarding the age to which men and women can work. As long as their health allows and their company requires their services, they can keep on contributing, and retire only when they feel that they have reached their limit. Old employees’ experience and wisdom can be extremely valuable, and I think it is a huge loss when they are forced to retire while they are still physically and mentally capable.
There are a few factors that come into play, but at the top of the list, I think a business owner must be extremely well-organized. Running a business is no simple feat, and if an entrepreneur can’t plan things well and manage the many different aspects of a company, the situation will be very chaotic. In addition, those who want to be their own boss should have a clear vision, because no business can thrive without its identity figured out and a well-thought-out development plan.
I personally think that, more than anything, a company must have a competitive advantage in order to become successful. In other words, they should gain an edge over their competitors in a particular aspect, be it price, user experience or uniqueness.
Besides, a strong team can be a major contributor to the success of a business. A good smartphone, for example, may not sell if there isn’t a strong marketing team to bring it to the public eye and a capable sales team to convince its customers to make a purchase.
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