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We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge.
The Marketing Executive is responsible for developing and implementing a fully integrated marketing plan for Vietnam for learning and assessment that incorporates key and relevant sector marketing campaigns. This will require close collaboration and consultation with the Vietnam Country Head. You will collaborate closely with the Digital Marketing Executive to ensure campaigns fully meet the requirements of the Vietnam market.
Why join us
Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe - for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.
We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.
About the role
As Marketing Executive, you will play a vital role in the representation of Vietnam's marketing needs at a regional level and will develop a network covering all aspects of the global marketing team. You will collaborate closely with the Recognitions Manager, Assessment Services Manager and Professional Learning and Development Manager, and external key stakeholders to raise awareness, develop recognition and drive demand for Cambridge propositions in Vietnam. Additionally, your accountabilities are to:
Build an understanding of customer needs and pain points, market challenges, opportunities, and competitor activities in the region to inform the development of campaigns and tactics that successfully engage target audiences and meet objectives.
Help create, implement, and continuously review a range of integrated marketing campaigns that are aligned to the regional marketing plan and are prioritised based on revenue and strategic objectives.
Collaborate with sales and customer service colleagues to understand how campaigns and tactics should position relevant propositions via carefully crafted messages based on customer insights.
Work with global marketing colleagues to optimise the execution of campaign delivery, continuously measuring results to inform and progress onward activity
Manage communications channels and public relations in Vietnam, developing the organisational voice externally and providing the key information needed to support sales colleagues in their roles.
Manage relationships with internal and external delivery partners to ensure campaigns and tactics are delivered on brand, on brief and on time and that they clearly demonstrate return on marketing investment (ROMI)
Feed into the regional recognition strategy and manage the relationship with local key stakeholders.
Provide strategic guidance on the educational market trends and relevant competitor information.Requirements:
Educated to University degree level or equivalent.
Native-level Vietnamese; English C1 or above desirable
Have an in-depth understanding of Cambridge Learning and Assessment products and the competitive context.
Knowledge of the Vietnamese education system
Experience in brand and product marketing, events, and English language learning and/or assessment marketing
Marketing communications or product marketing experience
Proven track record in leading integrated marketing campaigns in Vietnam with commercial success. Experience of localizing global marketing campaigns
You will be customer-focused, insights-driven, and results-oriented.
Possess strong project management, communication, and copywriting skills.
Demonstrate excellent relationship-building, speaking, and presenting abilities.
Digitally literate with a solid understanding of the digital media mix.
Rewards and benefits:
We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer benefits including:
Annual leave, plus bank holidays
Annual performance related bonus and increases (discretionary)Chế độ bảo hiểm
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