If you’re passionate about driving growth, innovation, and making a significant impact in the fintech industry, we invite you to join our team and help shape the future of financial services at MoMo. Apply today to be a part of our dynamic and forward-thinking organization.
What you will do
- Strategy:
- Define and propose user-growth strategy (acquisition, retention) and communication plan for MoMo Rewards;
- Plan and design growth initiatives annually with quantifiable objectives based on extensive research, analysis, and collaboration with relevant teams;
- Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns;
- Lead the execution of major projects and activities, including media campaigns, promotion programs, and product optimization.
- Promotion:
- Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
- Market Research:
- Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
- Product Collaboration:
- Work closely with the product team to provide user insights essential for product development and growth.
- Budget Management:
- Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.
- Monitoring & Reporting:
- Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
- Provide regular reports and insights to senior management.
- Stakeholder Management:
- Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
- Experiments:
- Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.
- Bachelor’s degree in Marketing, Data, Business, or Finance;
- Minimum of 1 years of experience in relevant fields such as Growth, Digital Marketing, and Key Account Management;
- Familiarity with the Fintech/Ecommerce;
- Strong understanding of user-centricity concepts and marketing platforms;
- Strong analytical skills;
- Strong intuition about users and products; experience in product is a plus;
- Hunger to drive action and impact;
- Strong interpersonal skills, capable of managing senior stakeholders.
Asia Pacific Corporation (APC) chuyên sản xuất các loại: Cốc giấy, Ly giấy, Tô giấy, Túi giấy uống nước cao cấp dùng cho đồ uống nóng, lạnh, các loại Bao bì Thực phẩm, Dược phẩm, Mỹ phẩm bằng giấy cao cấp đòi hỏi cao về chất lượng, sự nghiêm ngặt về an toàn vệ sinh thực phẩm và thân thiện với môi trường.
Trong suốt chặng đường phát triển vừa qua, APC đã luôn tự hoàn thiện và không ngừng nỗ lực đầu tư các công nghệ hiện đại, tiên tiến nhất, nghiên cứu, phát triển những sản phẩm có chất lượng cao nhất, kiên định với mục tiêu và sứ mệnh duy nhất đó là "Làm gia tăng giá trị, chất lượng, tính tiện ích cho Thực phẩm, Dược phẩm, Mỹ phẩm và Đồ uống" và tự hào là một trong những doanh nghiệp Việt Nam luôn đi đầu trong việc quan tâm đến các sản phẩm, dịch vụ hữu ích góp phần bảo vệ môi trường và sức khỏe cộng đồng.