* Main goal: Responsible for strategy and implementation of marketing activities to create brand awareness and development for the Company's SaaS products.
* Main work:
- Marketing Strategy: Develop and implement a detailed Marketing strategy to ensure the Company's products achieve business goals.
- Brand development: Build and maintain the brand for the Company's SaaS products, including image management and advertising activities.
- Market research: Conduct market research to understand customer needs, industry trends and competitor activities.
- Digital Marketing: Manage and optimize online advertising campaigns, Email Marketing, SEO/SEM and social networks to create interaction and increase product recognition.
- Content Creation: Ensure ongoing production of quality content, including blogs, whitepapers, guides and videos to support Marketing campaigns.
- Team Management: Lead and manage the Marketing team, along with identifying and developing new talent.
- Analytics and measurement: Evaluate Marketing performance and measure key metrics, including sales growth, website engagement and conversions.