GAPIT ★ 2.3

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

A customer & marcom senior marketing manager primary responsibility is to truly understand and implement customer acquisition strategies through different marketing efforts which increase customer engagement to reaching the moment-of-truth for sales qualified leads. This position combines marketing expertise with a deep understanding of customer behaviour, using data to analyse what works and what doesn’t win reaching potential customers and to ensure the optimization to achieve maximum conversion rate

This position will be the key role for managing, tracking and ensuring the customer acquisition strategies being implemented effectively across key stakeholders to achieve maximum conversion rate.

This position will be people manager of a young, dynamic and resilient team with members at different levels and experiences; and will report directly to Head of Customer & Marcom

Job accountability

• Ensure all the focused of customer acquisition action plans are well cascaded, communicated and clearly understanding from internal team to key stakeholders.
• Ensure marketing activities are aligned with customer acquisition strategies to achieve the targeted KPIs.
• Ensure the brand message & spirit are strongly translated into different marketing activities.
• Ensure the monitor & tracking of every campaign for progress or proposing a change immediately when necessary to achieve to targeted goals and for key learnings for next campaigns.
• Ensure the brand power & brand preference/ brand love in all platforms.
• Ensure all the campaign committed KPIs is delivered
• Ensure the all the customer acquisition actions & MKT efforts being communicated, guided and being used effectively from agency force.
  
  
  

Job responsibility

• Understand the industry nature, business requirement and customer strategy and the connection and translation into action plans.
• Understand the customer segmentation framework and be able to develop different customer propositions for different segments.
• Master in marketing expertise with a deep understanding of customer behaviour, insight, using data to analyse what works and what doesn’t win reaching potential customers through different customized proposition
• Understand and be able to leverage various online marketing tools and techniques, staying up-to-date with the latest trends to ensure their strategies are effective.
• Be able to engage and build connections with others, be able to discuss & align with key stakeholders of the objectives, deliverable to ensure the expected aligned outcome.
• Supervise customer acquisition & marcom team to implement all the marketing activities.
• Coordinate with media team for the up-to-date and right approach on social & other media channels
• Be a role model for staff to encourage and inspire subordinates to deliver all the execution plan with quality.
• Build & grow team through Identifying the strength and improvement area of each member and support them grow following their career aspiration.
• Create the team working environment whereas team member can feel trust, transparent and give them the freedom to grow and to share their thoughts
• Agile mindset and be able to adapt with fast change and confidently steps into the unknown.
• Be able to recognize and balance immediate priorities with future implications.
  
  
  

Job qualification

• Bachelor’s Degree in Marketing or a related field
• Fluent in English and Vietnamese
• Required competencies & proficiency: Customer strategy (Segmentation & Proposition), Customer Acquisition & Marketing Strategies Development (Advance); Digital Marketing (Advance); Stakeholder Management (Advance)
• At least 10 years of experience working in multi-national Customer/ Marketing Dept.
  
  
  

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.