The purpose of the Senior Specialist, Channel Operations is to develop and execute regional trade and channel-specific trade marketing plans; work closely with the sales front-line team, brand ambassador team to contribute significantly to the achievement of channel & region objectives.
What You’ll Be Doing
Conduct monthly/quarterly briefings to deploy trade programs: Promotion, Activation, Visibility, Loyalty… to Field sales and BA teams
Develop timeline and action plan to implement trade activities in field, make sure trade marketing activities deliver OTIF in field
Follow up all of trade activities program to make sure implementation as right directions in field
Collaborate with sales teams to ensure trade marketing activities are tailored to account-specific goals and needs
Strengthen trade marketing plans by collecting and reporting data and insights on customer and trade environment issues and trends.
Execute trade marketing activities for all our brands, taking full responsibility for trade marketing activations in assigned regions.
Conduct monitoring and evaluation of trade promotion result and follow up plan.
Measure and evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
Propose tailor-made trade marketing activities and program for assigned region for business growth
Provide other task to support to team and handle ad-hoc tasks as assigned
What We’re Looking For
Knowledge & Skills:
Education: Bachelor’s degree in business, Marketing or related fields
Years & Type of Experience: At least 3 years in trade marketing, channel management, field sales or related field preferred experience in FMCG company.
Good understand of local market and customer/shopper behaviors/insight
Ability to understand business strategies and tactics
Good at interpersonal and communication skills
Proficient in data analysis, report generation, and presentation skillsAbility to work collaboratively in a cross-functional environment
Personality:
Proactive, energetic, confident, and independent
Very result-oriented
Self-motivated and ability to handle multiple task
Creative and passionate, willing to take challenges.
Can-do attitude and resilient
Interested?
For further information about the role. Apply today at: https://forms.office.com/e/sq7HVgVKyd
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